When scientists found a new species of sea creature living seven kilometres down near the Mariana Trench in the Philippines, they were alarmed to discover plastic pollution in its body. While the problem of ocean plastic pollution is widely acknowledged, it clearly went deeper and further than anyone had realized. To draw attention to their discovery, in March this year the scientists gave the shrimp-like creature a pertinent name: eurythenes plasticus. For the WWF, the little amphipod became a global ambassador for the fight against marine plastic pollution, via a multi-platform campaign deploying posters, PR and digital, as well as exhibitions at museums and aquariums around the world. The aim was to encourage citizens to sign a petition demanding a legally binding UN agreement that would outlaw plastic pollution. An outsized mission for a small hero. |
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标题 | Eurythenes plasticus |
广告公司 | BBDO Düsseldorf GmbH |
广告战役 | Eurythenes plasticus |
广告主 | WWF |
品牌 | WWF |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
剧情简介 | 仅限订阅者 |
哲学 | 仅限订阅者 |
媒体类别 | 案例研究 |
长度 | |
制作公司 | Sehsucht GmbH |
首席创意官 | T..l D....el 仅限订阅者 |
Creative Managing Director | Kr.....fer He.....nn 仅限订阅者 |
执行创意总监 | A..y W...h 仅限订阅者 |
Script | A..y W...h 仅限订阅者 |
美术指导 | B...d R..e 仅限订阅者 |
美术指导 | M...o S...a 仅限订阅者 |
美术指导 | R....io Br....to 仅限订阅者 |
文案 | Ch.....an Ko.....uer 仅限订阅者 |
文案 | M...os A...s 仅限订阅者 |
Head of Production | ..t W...h 仅限订阅者 |
Creative technologist | M...in Boe.......sing 仅限订阅者 |
战略企划 | Be....in Pl.....er 仅限订阅者 |
战略企划 | K..e D....tt 仅限订阅者 |
Chief Production Officer | S....en G...is 仅限订阅者 |
Creative Support | Han.......toph Sc......iss 仅限订阅者 |
制作公司制片 | St.....ie H�....ann 仅限订阅者 |
后期制作 | Cr.....rk . . b...d .f .d age.......ices G..H 仅限订阅者 |
音乐 | A..x K...ew 仅限订阅者 |
Sound Designer | A..x K...ew 仅限订阅者 |
音乐作曲家 | A..x K...ew 仅限订阅者 |
Audio Production House | S...io F..k G..H .o .G 仅限订阅者 |
Compositing | In.....te M...a G..H 仅限订阅者 |