To help its professional clients navigate the bumpy post-lockdown economic climate, French insurer AXA created a “re-launch” programme (“Relance Pro”) aimed at small businesses and the self-employed. Many entrepreneurs and artisans saw their clientele vanish during lockdown, with business remaining slow afterwards. AXA and its agency Publicis Conseil decided to help them further, not only by offering advertising space in the form of posters at AXA branches, but also with a personalised campaign. So in Toulouse, for example, a local real estate agent featured on the poster. And in the historic town of Châtellerault, a local car bodywork repairer was highlighted. The messages were also spread through local newspapers and AXA’s social channels. Launched in August, the campaign enabled the insurer to support its clients while affirming its customer-friendly positioning. And the entrepreneurs featured all confirmed – the campaign gave their businesses a boost, with a noticeable rise in calls and orders. |
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标题 | Relance Pro : Visibilité |
广告公司 | Publicis Conseil |
广告战役 | Relance Pro |
广告主 | AXA |
品牌 | AXA |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
媒体类别 | 案例研究 |
长度 | |
媒介公司 | .R Wa.....er 仅限订阅者 |
制作公司 | B...s 仅限订阅者 |
执行创意总监 | S...e O....eary 仅限订阅者 |
美术指导 | K...L MA.....FI 仅限订阅者 |
首席创意官 | M...o Ve.....lli 仅限订阅者 |
文案 | J...en C...s 仅限订阅者 |
导演 | Se.....en M...au 仅限订阅者 |
制作公司制片 | C...ile C...n 仅限订阅者 |
制作公司制片 | A...e G...n 仅限订阅者 |
制作公司制片 | A..e A....ol 仅限订阅者 |
摄影指导 | Se.....en M...au 仅限订阅者 |
客户经理 | C...re V...a 仅限订阅者 |
客户经理 | M...ge Sa....et 仅限订阅者 |
客户经理 | C....le Li....ud 仅限订阅者 |
客户经理 | A...e A...r 仅限订阅者 |
Media Manager | J...an Co....lt 仅限订阅者 |
Media Manager | P..l T...ti 仅限订阅者 |
Media Manager | E....le Fo....ne 仅限订阅者 |
Planning Director | M...ne C....an 仅限订阅者 |
Planning Director | P....ne B...ge 仅限订阅者 |
President | M...o Ve.....lli 仅限订阅者 |
Brand Director | E..c L....re 仅限订阅者 |
Brand Director | T...as B...te 仅限订阅者 |
Brand Director | ..a .e Ca....an 仅限订阅者 |
广告经理 | A...ur L....nt 仅限订阅者 |
广告经理 | Em.....lle R..s 仅限订阅者 |
广告经理 | S...ie Dup.......our 仅限订阅者 |
广告经理 | M...am De....ux 仅限订阅者 |
广告经理 | S...el Po.....at 仅限订阅者 |
广告经理 | Ch.....lle E....ne 仅限订阅者 |
广告经理 | St.....nie P...ik 仅限订阅者 |
广告经理 | A....ne M...et 仅限订阅者 |