| 标题 | Volvo – Lifesaver |
| Brief | We decided to train and equip Volvo drivers with AED’s, connecting their Volvos to the national call system for resuscitation.Volvo drivers are registered as civilian first responders. Emergency calls are automatically sent to the car via Volvo On Call. The driver can navigate directly to the victim. With a modest budget and a target of 25, an astonishing 200 enlisted in the first two weeks. The project exceeded expectations by nearly a thousand percent, making national and international headlines. |
| 广告公司 | Ogilvy Social.Lab Netherlands |
| 广告战役 | Volvo – Lifesaver |
| 广告主 | Volvo |
| 品牌 | Volvo |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 | Digital Installation |
| 长度 | |
| 制作公司 | Sm.....use F...s 仅限订阅者 |
| 执行创意总监 | T...a Buy......nay 仅限订阅者 |
| 执行创意总监 | M....el J...en 仅限订阅者 |
| 创意团队 | R..s Qu.....en 仅限订阅者 |
| 创意团队 | S....an Go.....en 仅限订阅者 |
| 创意总监 | G..s Sl.....rs 仅限订阅者 |
| 创意总监 | J...s ..l 仅限订阅者 |
| Design Lead | P..l D....er 仅限订阅者 |
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