If you’re reading this outside the UK, you may not know that being at the bottom of the fourth division in the Football League basically means you’re the lowest of the low. That position is currently occupied by Stevenage Football Club. And yet, the team attracted the sponsorship of none other than Burger King.
Why? Because BK and its Spanish agency David realised that Stevenage FC would appear in the FIFA 20 online game, just like all the biggest teams. And if it sponsored them, so would the Burger King logo. When the game kicked off, BK launched the #StevenageChallenge, inviting gamers to play with the team in return for cut-price meals and other rewards. The gamers loved it – and they soon began recruiting virtual versions of real-life stars like Messi and Neymar to play for Stevenage. Which is how BK got its logo onto the chests of the world’s best players, without paying them a penny.
Thanks to Burger King, the smallest team in the real world became giants online. The campaign went on to win the Digital Grand Prix in the first AdForum PHNX competition. 

 

标题Stevenage Challenge (Case Film)
广告公司
广告战役 Stevenage Challenge
广告主 Burger King
品牌 Burger King

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Agency DAVID Madrid & Miami
Global CCO & Partner Pancho Cassis
Global COO Sylvia Panico
ECD Saulo Rocha, André Toledo
GCD Fernando Pellizzaro, Jean Zamprogno
CD Fred Bosch
Copywriter Luis Giraldo, Alexander Allen, Jared Schermer
Art Director Pedro Sattin, Andres Tamayo
Head of Social Alex Sanchez
Strategy Director Jon Carlaw
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Head of Marketing, North America Renato Rossi
Lead Marketing Communications Diego Suarez
Director, Media & Social Channels Jorge R. Oliveira
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Media Marketing Madeline McDermott
Production Company Landia
Director Render Panic by The Movement
Executive Producer Nico Cabuche
Producer Alberto Lopez Garrido
DOP Oriol Barcelona
Post-Production Company Metropolitana
Editor Pablo Marchetto
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CGI The Cathedral
Animation Studio Mr. Klauss
Music Twenty Below Music
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Executive Producer Sasha Awn
Music Production Company Jamute
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Executive Creative Director Tim Vaccarino
Executive Creative Director Dave Weist
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Copywriter Vanessa de Beaumont
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Community Manager Hannah Beardsley
Director of Print Production Aidan Finnan
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