In order to help preserve the country’s historic monuments, the Bank of Scotland teamed with Visa to solve a modern problem. These days, hardly anyone has any loose change to drop into collection boxes when visiting important sites. So artists were asked to recreate two works of art – a portrait of Colonel William Gordon and a bust of the poet Robert Burns – with the addition of contactless payment systems. Not without a touch of humour, by the way. The artworks were respectively installed at Fyvie Castle and Burns’ cottage, enabling visitors to donate £2 with a simple touch of their credit cards. Thus boosting the coffers of the National Trust, which protects historic homes. |
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标题 | Tap the Past to Preserve the Future (Case Film) |
广告公司 | Anomaly |
广告战役 | Tap the Past to Preserve the Future |
广告主 | Bank of Scotland |
品牌 | Bank of Scotland |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
媒体类别 | Interactive Outdoor Experience |
长度 |