标题A Year To Share
广告公司
广告战役 A Year To Share
广告主 Coca-Cola/Google
品牌 Coca-Cola/Google

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About Ogilvy Worldwide

David Ogilvy created a culture that exemplifies the attitudes and behaviors of “divine discontent.” We believe passionately in exploring and innovating; in collaborating and sharing knowledge; in upholding respect and inclusion; in clarity and candor; and in holding ourselves accountable for everything we do. We seek to bring out the inner greatness in brands, companies and people.
We will build – and seek to transform – our clients’ brands and businesses through the most diverse, highest-quality mix of multidiscipline marketing and creative communications services, with our words infused with the shared purpose of “pervasive creativity.”
Ogilvy has helped to build some of the most recognizable brands in the world, including American Express and IBM. Ogilvy’s strength is bringing together “magic and logic” – creativity and data, storytelling and interactivity, and branding in a “long tail” world. We combine big creative thoughts with the most advanced marketing technologies available, to deliver the best marketing ROIs in the industry. Our strategic brand transformation approach has sustained or revived brands in many categories.
Ogilvy is one of the premiere marketing communications companies in the world. Guided by founder David Ogilvy’s credo “We Sell, Or Else,” the company is comprised of industry leading units in all of the following capabilities: advertising, public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. 

Latest News

Ogilvy Names Tope Ajala Global Head of Diversity, Equity & Inclusion

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NEW YORK — APRIL 7, 2022 — Ogilvy today announced that Tope Ajala has been promoted to Global Head of Diversity, Equity & Inclusion. Tope joined Ogilvy as Global Director of DE&I In June 2021, and in a short period has proven herself to be a passionate advocate and effective collaborator for developing and implementing diversity and inclusion efforts across the global Ogilvy network. As Global Head of DE&I, Tope will partner with leaders across Ogilvy’s global network to develop and evolve practices, policies, and programs that will ensure Ogilvy has a strong culture of belonging—one that fosters an open, equitable environment where everyone can thrive. See Tope's headshots here.

Devika Bulchandani, Ogilvy Global President, said: “It is gratifying to be able to fill this vital role by promoting from within the walls of Ogilvy. Tope’s unique combination of vision, international experience, analytic and operations background, collaborative leadership style, and passion for inclusiveness make her a perfect fit for the role. I and our global leadership team look forward to working with Tope to develop an industry-leading DE&I strategy that will attract and retain diverse talent and support our client work, and one which reinforces our mission to inspire our people and brands to create impact.”

Tope Ajala said: “I am excited to be working with leaders who have shown through commitment and action that they understand the direct impact a culture of belonging and inclusion has on the sucess and sustainability of our business. I am grateful to work with leaders who lead with empathy and take chances and nurture talent. This speaks volumes to the culture we are creating at Ogilvy, a culture where the many dimensions of difference are represented and valued at all levels of the company. Ogilvy has the potential and the opportunity to lead the industry in terms of DE&I and it is a privilege to be driving that along with my colleagues.”

Tope joined Ogilvy from WPP where she was responsible for driving inclusion strategy, partnerships, narrative, and insights. In this role, she developed programs that accelerated the progress and integration of diversity and inclusion across the organization which improved employee experience while driving business results. Many of the programs she helped create including WPPs first-ever Belonging Training, Safe Room Conversations, and Leadership Program for underrepresented groups have been implemented at Ogilvy. While at WPP Tope also served in a variety of project management and operations marketing roles supporting clients like T-Mobile, Google, and WPP’s new business efforts. Prior to WPP, Tope spent the early years of her career at an investment bank developing people analytics capabilities across the business.

Born in Nigeria and raised in the UK, Tope is an award-winning DE&I advocate who has lived and worked in London, Germany, Singapore, Japan, and San Francisco—experience which has deepened her appreciation and championing for multiculturalism and inclusion. In 2018 she cofounded Levelset—a global nonprofit connecting high potential individuals in Tech & STEM from underserved communities with mentors from similar fields with the aim to advance and empower the Black community with resources.

Ogilvy received a perfect score of 100 on the 2022 Corporate Equality Index (CEI), marking the eighth consecutive year the agency earned the designation as a “Best Place to Work for LGBTQ+ Equality.” The CEI, administered by the Human Rights Campaign Foundation, is the nation’s premier benchmarking tool measuring corporate policies, practices, and benefits pertinent to LGBTQ+ employees. 

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