CANAL+ - "Waiting Wins "

Havas Village Geneva

Havas Village Geneva Geneva, 瑞士

奖项

7593

品牌: CANAL+
国家: 瑞士

广告主: CANAL+

In Europe, particularly during peak periods, there’s a chance of up to 50 per cent that your flight will be delayed. Unless you’re reading a particularly good book, boredom and frustration are guaranteed. But French broadcaster Canal + and its agency Havas saw an opportunity. They created an app called Winning Delays, based on the data provided by airports. Users simply typed their flight number into the app, and it came up with a list of TV shows and movies that corresponded to the length of their delay. Half an hour? Time for a sitcom. Two hours? Congrats: you get a whole movie! And all totally free. The service was promoted via digital posters in the airport, where people could scan a QR code and download the app. Turning late into great, thanks to top quality content.
标题	Waiting Wins
标题 (原始语言)	Retards gagnants
Brief	CANAL+ launched ”Waiting Wins” a creative data activation in the heart of Geneva airport. In real-time, all flight data is collected by the Airport and sent to the ”Waiting Wins” platform which detects and analyses all delayed flights. Then it broadcasts targeted messages related to passengers waiting times at all relevant boarding gates. To download the top-notch contents, passengers only need to go to the ”Waiting Wins” platform and enter their flight numbers. It only takes a few seconds to check flight data... then it generates an access code matching the length of the passenger’s delay to offer him tailored content for free.
广告公司	Havas Village Geneva
广告战役	Waiting Wins
广告主	CANAL+
品牌	CANAL+
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Posted	12月 2019
行业领域	仅限订阅者
剧情简介	仅限订阅者
哲学	仅限订阅者
结果	仅限订阅者
媒体类别	案例研究
长度	98 seconds
Creative Director	G....el M...on 仅限订阅者
Operations Director	Cami.........alle 仅限订阅者
Art Director	T...as La.....ade 仅限订阅者
Copywriter	P...al C....et 仅限订阅者
Junior Art director	..o Bo....me 仅限订阅者
Junior Art director	L...a C..s 仅限订阅者
Production company	C..r ..i 仅限订阅者

About Havas Village Geneva

We have brought our talent – spanning all areas of  expertise – under one roof. We call these our Havas Villages. We have 69 Villages around the world, each designed to foster creativity and collaboration.
We have been in Switzerland since 1959, and we operate 2 Villages to address our market in all its complexity.
We believe that companies have a key role to play in solving the biggest challenges our world faces today – and every day we strive to operate responsibly for ourselves and our stakeholders.
We’ve set a company goal to become B Corp as a Group within the next 2 years and the mission of Havas Impact+, our sustainability programme, has long been to encourage our agencies to harness the power of creative ideas through action and communication to bring about positive change in society and help our clients become a force for good.
Havas Switzerland is organised into 4 business units: Havas Creative, Havas Sports, Havas CX & Havas Media, addressing the entire communication value chain.