| 标题 | Toxic Toby (135s) |
| Brief | Car accidents are not the biggest killer on UK roads. Air pollution is; leading to 9400 premature deaths each year in London alone. BreezoMeter, a company that monitors air quality, wanted to use their hyperlocal, real-time data to shine a light on how deadly this pollution is and raise awareness of their brand publicly and with investors.We re-purposed the typical roadside memorial of a teddy bear, symbolic of death, to bring the pollution problem to life. But Toxic Toby is more than just a teddy bear memorial, he’s an AV warning system and environmental lobbyist. Powered by live, hyperlocal air quality data, Toby coughed when pollution was high. The higher the pollution level, the more he coughed. Every cough generated a tweet directly targeting the local MP, lobbying to improve regulations.He succeeded in visualising an issue known as ‘the silent killer’ and became not only the representative symbol of the air pollution crisis but a vital educational tool for younger generations. |
| 广告公司 |
McCann London
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| 广告战役 |
Toxic Toby
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| 广告主 |
Breezometer
|
| 品牌 |
Breezometer
|
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| Posted | 12月 2019 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 |
案例研究
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| Agency |
M...nn L...on 仅限订阅者
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| Production Company |
Cra......ann 仅限订阅者
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| CCO, McCann UK, and Co-President |
..b D...al 仅限订阅者
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| CCO, McCann UK, and Co-President |
La....ce T....on 仅限订阅者
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| Executive Creative Director |
S...iv M...ry 仅限订阅者
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| Executive Creative Director |
J...e M...z 仅限订阅者
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| Copywriter |
J...s C...by 仅限订阅者
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| Art Director |
W....am C...am 仅限订阅者
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| Head of New Business |
El.....th Be.....in 仅限订阅者
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| Senior Account Manager |
R...n L...i 仅限订阅者
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| Comms Strategy Partner |
N..k Ka....gh 仅限订阅者
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| Communications Director |
K...a E...la 仅限订阅者
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| Chief Production Officer EMEA |
S...io L...z 仅限订阅者
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| Executive Producer |
Z..a B....ur 仅限订阅者
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| Agency Producer |
D...an G...es 仅限订阅者
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| Business Affairs |
Ni....as Mu....ge 仅限订阅者
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| Music Supervisor |
C...s G...es 仅限订阅者
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| Director |
..n Twi.......vies 仅限订阅者
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| Editors |
A..m B....ey ..d F...k H...is 仅限订阅者
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| Sound Engineer |
G....le H..l 仅限订阅者
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| Planner |
T..a He.....on 仅限订阅者
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| Senior Project Manager |
P..l Gi.....ie 仅限订阅者
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| Business Director |
D...d S...h 仅限订阅者
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| Senior Interface Developer |
A..x H....ty 仅限订阅者
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