Do you like to do a little dance when you cook? Sing into the wooden spoon maybe? To promote its dairy products as indispensable to certain recipes, Kerrygold and its agency Energy BBDO started from the insight that three out of four cooks love to listen to music in the kitchen. So, with the help of Spotify, they created a playlist of tunes that matched a selection of recipes. Imagine whisking to disco or stirring to something sloooow. Top chefs helped them put the playlist together, and the operation was launched with a video featuring musicians playing to the Kerrygold cows in a field. We’ve been to muddier outdoor gigs.
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| 标题 | The Music Behind the Recipes |
| Brief | How can a company cut through the intense oversaturation of online recipe content? Kerrygold created an experience that brings music into the kitchen and makes Kerrygold cheese and butter more than an ingredient. Their carefully curated Spotify playlists match music tempo with steps in Kerrygold recipes. When the recipe calls for fast chopping, an uptempo song queues up. Time for slow roasting? A mellow melody lingers in the air. And to drive interest and launch the program, Kerrygold threw a concert for their music-loving cows in Ireland ౼ yes, their cows. |
| 广告公司 | Energy BBDO |
| 广告战役 | The Music Behind the Recipes |
| 广告主 | Kerrygold |
| 品牌 | Irish Dairy |
| Posted | 11月 2019 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 问题 | 仅限订阅者 |
| 媒体类别 | 互动 |
| Chief Creative Officer, Energy BBDO | A...és O....ñez 仅限订阅者 |
| Executive Creative Director, Energy BBDO | S...n T...cy 仅限订阅者 |
| Creative Director, Energy BBDO | J..f C...a 仅限订阅者 |
| Copywriter, Energy BBDO | C....dy B...n 仅限订阅者 |
| Junior Copywriter, Energy BBDO | M...an V...s 仅限订阅者 |
| Junior Art Director, Energy BBDO | Mi....le L...zo 仅限订阅者 |
| Head of Integrated Production, Energy BBDO | J..n P...t 仅限订阅者 |
| Senior Integrated Producer, Energy BBDO | E...a Ro....on 仅限订阅者 |
| Associate Producer, Energy BBDO | S...h J...s 仅限订阅者 |
| Director of Music, Energy BBDO | D...el K....rs 仅限订阅者 |
| Music Producer, Energy BBDO | N..k M...r 仅限订阅者 |
| Senior User Experience Architect, Energy BBDO | C..i St.....icz 仅限订阅者 |
| Managing Director, Energy BBDO | J..f A...ns 仅限订阅者 |
| Client Service Director, Energy BBDO | A..a B...rs 仅限订阅者 |
| Account Supervisor, Energy BBDO | Ka.....ne V...ri 仅限订阅者 |
| Account Executive, Energy BBDO | B...t P...rs 仅限订阅者 |
| Planning Director, Energy BBDO | S....on S...ey 仅限订阅者 |
| Integration Strategist, Energy BBDO | B...id Sl....ry 仅限订阅者 |
| Director, Red Rage Films | L...an H...s 仅限订阅者 |
| Executive Producer, Red Rage Films | G..y M...e 仅限订阅者 |
| Producer, Red Rage Films | T...sa O....riel 仅限订阅者 |
| Editor, Flare | S..n Be.....er 仅限订阅者 |
| Editor, Flare | A...in A....es 仅限订阅者 |
| Producer, Flare | E...a Ro....on 仅限订阅者 |
| Producer, Flare | J...y Mc....ld 仅限订阅者 |
| Mixing Engineer, Flare | K..y Mi....an 仅限订阅者 |
| Director, PHD U.S. | D..g S..o 仅限订阅者 |
| Associate Director, PHD U.S. | Ra....le H..t 仅限订阅者 |
| Supervisor, PHD U.S. | ..m M...r 仅限订阅者 |
| Strategist, PHD U.S. | S...ad P...er 仅限订阅者 |
| Assistant Strategist, PHD U.S. | Mi....la A...tt 仅限订阅者 |
| Vocals/ Song | . D..w S..w 仅限订阅者 |
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