标题 | Wonderful Weather Alerts |
Brief | In springtime, allergy sufferers hide inside from the beautiful blooming trees and flowers. But with Claritin, they don’t need to. The allergy medicine brand created the first ever weather alerts designed to drive people (especially allergy sufferers) to go outside. The alerts targeted the top 10 allergy cities with a live weather map, live weather graphic overlay, an emergency alert voiceover and videos of local parks. The alerts were triggered by ideal weather conditions ౼ including sunshine and temperatures over 68° F ౼ and sent to individuals huddled indoors on desktop computers. |
广告公司 | Energy BBDO |
广告战役 | Wonderful Weather Alerts |
广告主 | Bayer |
品牌 | Bayer Allergy medicine |
Posted | 11月 2019 |
行业领域 | 仅限订阅者 |
剧情简介 | 仅限订阅者 |
问题 | 仅限订阅者 |
媒体类别 | 互动 |
首席创意官 | A...és O....ñez 仅限订阅者 |
执行创意总监 | S...n T...cy 仅限订阅者 |
创意总监 | Jo....an L...er 仅限订阅者 |
创意总监 | J..f C...a 仅限订阅者 |
文案 | A...ew C....io 仅限订阅者 |
Lead Designer | H..g V..h 仅限订阅者 |
Head of Integrated Production | J..n P...t 仅限订阅者 |
执行制片 | J..f D....er 仅限订阅者 |
Senior Integrated Producer | Da....le K...an 仅限订阅者 |
Music Director | D...el K....rs 仅限订阅者 |
Associate Music Producer | N..k M...r 仅限订阅者 |
Director of Client Services | K...e C..w 仅限订阅者 |
Senior Account Director | E..n W...h 仅限订阅者 |
客户总监 | L...en R....ll 仅限订阅者 |
Senior Account Executive | L....ay D...ey 仅限订阅者 |
项目经理 | A..x Co....an 仅限订阅者 |
Integrated Strategist | V....ie R..e 仅限订阅者 |
Senior Strategist | E...y Ve....es 仅限订阅者 |
执行制片 | M...h M...on 仅限订阅者 |
Post-production Producer | J...y Mc....ld 仅限订阅者 |
剪辑师 | C...y C...er 仅限订阅者 |
Sound Designer | S...h K...n 仅限订阅者 |
媒介公司 | Me....om 仅限订阅者 |