| 标题 | The Non-Issue |
| Brief | One fashion magazine has always set the agenda: Vogue. L’Oreal Paris persuaded British Vogue to launch “The Non-Issue”. The magazine was classic Vogue, except its 80 pages were dedicated to women over 50. From actresses Jane Fonda and Helen Mirren to journalist Christiane Amanpour and comedienne Jennifer Saunders; every editorial, fashion shoot and advertisement challenged ageist stereotypes. Because age should be a "non-issue". The Vogue "non-issue" outsold the one featuring Rihanna on the cover. |
| 广告公司 |
McCann Paris
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| 广告战役 |
The Non-Issue
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| 广告主 |
Groupe l’Oréal
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| 品牌 |
L’Oreal & British Vogue
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| Posted | 11月 2019 |
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