| 标题 | Go Back To Africa |
| Brief | A pan-African tourism campaign turns a racial slur into an uplifting call to action. Hateful uses of the phrase “Go Back To Africa” were hijacked from Twitter, cleansed of their racial content, then used as headlines for hyper-targeted ads for each of Africa’s 54 countries. The ads led to GoBackToAfrica.com, an AI-curated content hub designed to address the lack of black representation in commercial travel imagery. GoBackToAfrica.com contains 54 ever-growing galleries, organized alphabetically by African country, built to show members of the black community travelling in Africa. |
| 广告公司 | FCB/SIX |
| 广告战役 | Go Back To Africa |
| 广告主 | Black & Abroad |
| 品牌 | Black & Abroad |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 | 互动 |
| 长度 | |
| 市场 | 仅限订阅者 |
| 后期制作 | Rooster Post Production |
| 执行创意总监 | ..n Ma.....ie 仅限订阅者 |
| 联合创意总监 | Fr.....ck N...a 仅限订阅者 |
| 联合创意总监 | A...ew Be....di 仅限订阅者 |
| 文案 | C...is C....an 仅限订阅者 |
| 设计师 | R...n C....es 仅限订阅者 |
| 客户总监 | F...er J....on 仅限订阅者 |
| Integrated Producer | G....an Mo....on 仅限订阅者 |
| Producer | Kr....ne L....tt 仅限订阅者 |
| EVP Strategy | A..a Pe.....ove 仅限订阅者 |
| Strategy Director | P..l H...on 仅限订阅者 |
| Strategist | S...an K..r 仅限订阅者 |
| Data Analytics Manager | A...ew Y..g 仅限订阅者 |
| Data Analyst | A...l ..u 仅限订阅者 |
| VP, Head of Data and Technology | J...b Ci.....ski 仅限订阅者 |
| Product & Technology Solutions | J..n S..e 仅限订阅者 |
| Front End Developer | H...g ..e 仅限订阅者 |
| President | A...ea C..k 仅限订阅者 |
| SVP, Director of Global Communications & PR | M....ie M....em 仅限订阅者 |
| Agency | F....IX 仅限订阅者 |
| 剪辑师 | J..f P....ba 仅限订阅者 |
| 剪辑师 | C...n M....ck 仅限订阅者 |
| Assistant Editor | S...e P....on 仅限订阅者 |
| 执行制片 | Y...ko S...ma 仅限订阅者 |
| 执行制片 | K....en ..n F...t 仅限订阅者 |
| 媒介公司 | In.....ive 仅限订阅者 |
| PR manager | S....on St.....iuk 仅限订阅者 |
| PR Agency | G...sy 仅限订阅者 |
| Music & Sound Design | G....on Ma....ws 仅限订阅者 |
| 音乐制作人 | M..k Do....ic 仅限订阅者 |
| Sound Engineer | V..d N....ic 仅限订阅者 |
| Media Producer | Ni....as S..w 仅限订阅者 |
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