On World Mental Health Day, October 10, the Campaign Against Living Miserably (CALM) teamed up with UK clothing brand Topshop and its menswear collection Topman to launch a unique capsule collection. Most items of clothing feature a label with care instructions, but it’s usually tucked away inside. Here the label was displayed on the outside, but the instructions concerned mental health: don’t handle problems on your own, seek help, and in case of emergency call the CALM hotline. In a context where suicide is the biggest killer of young people in the UK, the campaign created by Havas London urges people to share their worries – and reminds others to care.
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标题 | Care Label |
广告公司 | Havas London |
广告战役 | Care Sewn In |
广告主 | Campaign Against Living Miserably (CALM) |
品牌 | CALM |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
哲学 | 仅限订阅者 |
媒体类别 | Other Collateral |
广告经理 | ..n H...ey 仅限订阅者 |
广告经理 | A...ew B...n 仅限订阅者 |
Group Chief Creative Officer | M..k W...an 仅限订阅者 |
创意团队 | A...n H...rd 仅限订阅者 |
创意团队 | M..t Sw.....ne 仅限订阅者 |
创意团队 | O..n H...er J....ns 仅限订阅者 |
创意团队 | B...ie K..g 仅限订阅者 |
创意团队 | J..n Og.....iwa 仅限订阅者 |
设计师 | L....zo F...za 仅限订阅者 |
设计师 | C...on Fi......ick 仅限订阅者 |
客户总监 | A..x Lin.......mith 仅限订阅者 |
客户总监 | S...ie Fl....er 仅限订阅者 |
客户主管 | H...ah T...as 仅限订阅者 |
Strategist | ..d H...e 仅限订阅者 |
Strategist | K...ie B...s 仅限订阅者 |