The city of Singapore is its own best ambassador. To prove it, the local tourist office and the agency TBWA created a highly unusual travelling exhibit: a model version of the city featuring its major tourist attractions. Thanks to the wonders of technology, people could “visit” the scaled-down city by beaming themselves into miniature avatar and taking a look around. The project combined 3D printing, augmented reality and geo-location for a unique experience. It made its debut at a professional salon in Berlin before going on the road. In the meantime, it won five prizes at Spikes Asia. |
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| 标题 | City of Possibilities |
| 广告公司 | TBWA\Singapore |
| 广告战役 | City of Possibilities |
| 广告主 | Singapore Tourism Board |
| 品牌 | Singapore Tourism Board |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | Digital Installation |
| 长度 | |
| 执行创意总监 | H...n .e Vi....rs 仅限订阅者 |
| 执行创意总监 | G..y S...le 仅限订阅者 |
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