In Brazil, as in Argentina, the preparation and cooking of meat is an art form. And steakhouses are places of worship for discerning carnivores. For the restaurant Pobre Juan, to show that it has retained its sense of craft even though its chain is growing and rivals have entered the market, Dentsu created a different kind of outdoor campaign. It used stained glass as a medium to capture the restaurant’s reverence for meat, with different windows showing beef, pork, chicken and so on. Vegetarians might associate meat with blood stains, but for meat lovers, the stained glass hit the spot when it came to capturing the restaurant’s long tradition of great cooking. |
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标题 | Sacred Poster |
广告公司 | Dentsu Brasil |
广告战役 | Sacred Poster |
广告主 | Pobre Juan |
品牌 | Pobre Juan |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
剧情简介 | 仅限订阅者 |
媒体类别 | 户外广告 |
长度 | |
创意总监 | F...pe C...ro 仅限订阅者 |
美术指导 | Ch.....an F...a 仅限订阅者 |
美术指导 | E....do A...�de 仅限订阅者 |
美术指导 | M...us ..u 仅限订阅者 |
插图画家 | E....do A...�de 仅限订阅者 |
插图画家 | M...us ..u 仅限订阅者 |
文案 | M...lo T....an 仅限订阅者 |
文案 | C...os M..i 仅限订阅者 |
摄影师 | L..z M....ti 仅限订阅者 |