Professional insurance company Hiscox has become known for promoting itself on social networks with highly shareable stunts. This one involved recreating the effects of a cyber attack – in real life. The unlucky victim was Brompton, a store in London selling cool foldable bikes. Hiscox opened an identical store opposite, selling counterfeit bikes. It even went as far as blocking access to Brompton staff, “crashing” their shop with fake customers – and demanding a ransom. In short, all the stages of a real cyber attack were replicated, showing that no company is safe from hackers, and that the help of a good insurer might come in handy. |
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| 标题 | What would a cyber attack look like in the real world? |
| 广告公司 | AMV BBDO |
| 广告战役 | Real World Hack |
| 广告主 | Hiscox |
| 品牌 | Hiscox |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | Web Film |
| 长度 | |
| 制作公司 | Biscuit Filmworks UK |
| 创意总监 | C...k E....ds 仅限订阅者 |
| 创意总监 | A...e H..l 仅限订阅者 |
| 文案 | J...ua A...en 仅限订阅者 |
| 美术指导 | V....sa Ro....on 仅限订阅者 |
| 客户企划 | ..m W...e 仅限订阅者 |
| 客户企划 | T....ha T...in 仅限订阅者 |
| 客户经理 | B...da F...a 仅限订阅者 |
| 客户经理 | S..a A...a 仅限订阅者 |
| 客户经理 | H...y B...é 仅限订阅者 |
| 客户经理 | A...ew S....ls 仅限订阅者 |
| 客户经理 | N....ha H...n 仅限订阅者 |
| 广告公司制片 | N...i Gh....di 仅限订阅者 |
| 项目经理 | E...y T...in 仅限订阅者 |
| 媒介公司 | Go.....ff Com.......ions 仅限订阅者 |
| 媒介企划 | ..n B...en 仅限订阅者 |
| 导演 | ..E G..E S....TY 仅限订阅者 |
| 制作公司制片 | ..m Bi.....ham 仅限订阅者 |
| 后期制作 | ..e G..e S....ty S....os 仅限订阅者 |
| Business Affairs | A...ly M...od 仅限订阅者 |
| 音频后期制作 | Q...ve . 仅限订阅者 |
| Managing Director | R...rt Reyn........lean 仅限订阅者 |
| 执行制片 | H...a B....ti 仅限订阅者 |
| Head of Production | Sa....ha C...ty 仅限订阅者 |
| 摄影指导 | N..k M...is 仅限订阅者 |
| 制作设计师 | S...el . W....rs 仅限订阅者 |
| 剪辑公司 | ..e G..e S....ty S....os 仅限订阅者 |
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