IPNY (formerly Interplanetary) is a brand positioning and messaging firm that grows your business measurably and creatively.
We do the hard stuff: business planning, brand positioning, communications planning, and launches in complex categories such as financial services, healthcare, and nonprofit. We drive bottom-line, quantifiable results.
We create unifying and engaging brand communications and experiences based on rigorous strategic thinking, research and testing. Then we engage our channel and production experts to execute and bring those ideas to life. Once launched, we expect to be held accountable for the results, so we collect and analyze data at every possible step, enabling us to optimize programs and demonstrate proof of ROI to your C-level executives and board.
We started the firm based on a desire to help clients grow their brands more effectively in today’s rapidly changing media environment. We believe that for programs to be effective in today’s market they must be designed to blur the lines across the continuum of media options. Our partners have spent decades mastering the major forms of communications — classic brand advertising, results-oriented direct marketing, engaging digital and social media, and fully integrated multimedia campaigns — and we’ve evolved an approach that melds these unique disciplines into what smart advertising should be: persuasion leading to conversion, regardless of the media channel.
Dana-Farber Selected New York’s IPNY New Healthcare Client for the Agency
New York, NY, October 28, 2019,—IPNY, the brand positioning and messaging company, is proud to announce that it has been selected by Dana-Farber Cancer Institute to develop its new multi-channel brand launch campaign. A US News and World Report top-rated cancer treatment center, Dana-Farber (based in Boston, MA) has a 70+ year history of discovery and innovation in cancer research and care.
This is IPNY’s first engagement with Dana-Farber, although the agency has a long history of working with healthcare providers and specifically hospital networks as clients.
“The campaign creatively and effectively speaks to the worldwide impact of Dana-Farber’s research and expertise,” says Donna Lee Ubertalli, V.P. of Marketing for Dana-Farber.
Andy Semons, Founding and Strategic Planning Partner at IPNY continued, “Partnering with Dana-Farber to help them broaden their brand presence in the area of cancer research, particularly outside of the New England area, is gratifying, especially since they have such stellar credentials. Notably, earlier this month one of their researchers was the recipient of the Nobel Prize in medicine.”
The campaign, which includes television, print and digital elements, is designed to elevate the profile of Dana-Farber as a leader in the cancer treatment landscape and show the global impact of discoveries such as PD-L1, which revolutionized modern immunotherapy. The campaign, entitled “Change the World”, is launching the week of October 28. The first media flight will air through December, with subsequent media planned for February 2020 and beyond.
About Dana-Farber Cancer Institute Dana-Farber Cancer Institute is one of the world’s leading centers of cancer research and treatment. It is ranked in the top 5 of U.S. News and World Report’s Best Hospitals for both adult and pediatric cancer care. Dana-Farber’s mission is to reduce the burden of cancer through scientific inquiry, clinical care, education, community engagement, and advocacy. We provide the latest in cancer for adults through Dana-Farber/Brigham and Women’s Cancer Care and for children through Dana-Farber/Boston Children’s Cancer and Blood Disorders Center. Dana-Farber is dedicated to a unique and equal balance between cancer research and care, translating the results of discovery into new treatments for patients locally and around the world.
About IPNY IPNY is a brand positioning and messaging company that grows your business creatively and measurably. We work with marketing leaders in complex categories (notably financial services, healthcare and all types of nonprofits) to solve their brand-growth challenges and help drive bottom-line quantifiable results. We expect to be held accountable for the results. IPNY is about what smart messaging should be: persuasion leading to conversion and loyalty, regardless of the media channel.