| 标题 | Consequence Strains |
| Brief | With legalization coming in 2018, Canadians needed to be aware of the dangers of driving under the influence of marijuana.The challenge was that marijuana users don’t see driving high as a problem and ignore traditional messaging, which tells them otherwise.So, we partnered with a licensed producer to create Consequence Strains: three new cannabis strains designed to highlight the consequences of driving high.Each strain showcased a potential risk: being charged with impairment, dealing with the pain of an auto accident injury, or being sentenced to prison for killing another driver or pedestrian.The strains were then introduced to the public through a storefront, documentary, posters, influencer outreach and a website, which included facts and stats.Without spending a single dollar on media, the campaign received coverage on Canada’s largest news organizations, sparking conversation and awareness across the country about the potential dangers and legal implications of drug-impaired driving. |
| 广告公司 | BBDO Canada |
| 广告战役 | Consequence Strains |
| 广告主 | R.I.D.E Checks |
| 品牌 | R.I.D.E Checks |
| Posted | 11月 2018 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 | 影视 |
| 后期制作 | Rooster Post Production |
| 首席创意官 | D...se Ro....to 仅限订阅者 |
| 首席创意官 | T..d M...ie 仅限订阅者 |
| 文案 | M..t H....rd 仅限订阅者 |
| 联合创意总监 | M..t H....rd 仅限订阅者 |
| 联合创意总监 | M..e Sc......ger 仅限订阅者 |
| 美术指导 | M..e Sc......ger 仅限订阅者 |
| Senior Designer | M..e N...nt 仅限订阅者 |
| VP Planning | ..m K...y 仅限订阅者 |
| VP, Group Account Director | R....ca F...an 仅限订阅者 |
| Group Account Director | T...a Mo......ano 仅限订阅者 |
| 客户主管 | D...na T...am 仅限订阅者 |
| Account Coordinator | A...ea St....es 仅限订阅者 |
| 项目经理 | J...n D..k 仅限订阅者 |
| 项目经理 | M....sa H...ey 仅限订阅者 |
| Developer | A..x G....as 仅限订阅者 |
| Developer | P...r Et......ton 仅限订阅者 |
| Developer | D....as G...er 仅限订阅者 |
| Data Analyst | A...n ..i 仅限订阅者 |
| Community Manager | S...t D....as 仅限订阅者 |
| 制作公司 | F...e 仅限订阅者 |
| Film Director | D..e L...ke 仅限订阅者 |
| 制作公司制片 | D..e L...ke 仅限订阅者 |
| 摄影指导 | A...l N....ro 仅限订阅者 |
| 后期制作 | N..e S...s 仅限订阅者 |
| 后期制作 | F..t Y..k 仅限订阅者 |
| 剪辑师 | C...n M....ck 仅限订阅者 |
| 制片 | ..t S....rt 仅限订阅者 |
| 制片 | K....en ..n F...t 仅限订阅者 |
| 制片 | M....sa K..n 仅限订阅者 |
| Mixer | ..d R....ck 仅限订阅者 |
| Lead Flame Artist | J...s M...n 仅限订阅者 |
| Retoucher | J..o Ki....an 仅限订阅者 |
| Mac Artists | J...n R...ey 仅限订阅者 |
| Mac Artists | M..t E..s 仅限订阅者 |
| Print Production Manager | Je....er W..g 仅限订阅者 |
| Print Production Manager | R....ne W....ey 仅限订阅者 |
| 摄影指导 | S...rt C....on 仅限订阅者 |
| 摄影指导 | L..e Mc.....on 仅限订阅者 |
| 音效 | B...on L...ry 仅限订阅者 |
| 制片 | A..m V...ni 仅限订阅者 |
| Colorist | R...yn D....to 仅限订阅者 |
相关作品
AdForum最新作品
