标题 | The Shortcut Billboards |
Brief | The Mini Connected system lets drivers save time by helping them avoid traffic and find the quickest way around the city. To bring the idea to the streets in a fun way, billboards became doors, ladders and steps that allowed pedestrians to take alternative routes around the city, shortening their routes by as much as 12 minutes. By crossing a football pitch, scaling a wall or passing through a tunnel, Berliners experienced the time-saving benefits of Mini Connected. |
广告公司 |
Serviceplan Group
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广告战役 |
The Shortcut Billboards
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广告主 |
BMW
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品牌 |
MINI Connected
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Posted | 11月 2018 |
行业领域 | 仅限订阅者 |
剧情简介 | 仅限订阅者 |
媒体类别 |
Ambient
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制作公司 |
Ne....st G..H . ... .G 仅限订阅者
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Global Chief Creative Officer |
Al.....er S...ll 仅限订阅者
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Creative Managing Partner, Germany |
Ma....as H....ck 仅限订阅者
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Managing Creative Director |
Ha.....ter S...er 仅限订阅者
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Managing Partner |
Ch.....na A...s 仅限订阅者
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客户总监 |
Ko.....ze K....ch 仅限订阅者
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客户经理 |
Va.....na F...na 仅限订阅者
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创意总监 |
Lu....rd H..l 仅限订阅者
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文案 |
Ko....ia S...ko 仅限订阅者
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美术指导 |
M....el ..x 仅限订阅者
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Junior Art Director |
P...al Pl....nn 仅限订阅者
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Managing Director |
E...d P...h 仅限订阅者
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FFF Producer |
J...en H..t 仅限订阅者
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Freelance Producer |
N....rt H....ng 仅限订阅者
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Chief Executive Officer (CEO) |
..n F...r 仅限订阅者
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导演 |
S....an T...ar 仅限订阅者
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Head of Production |
H...n �...rak 仅限订阅者
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制作公司 |
I..s .s M...a B...in 仅限订阅者
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Line Producer |
K...na Ki.....er 仅限订阅者
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Production Assistant |
O..d M....ur 仅限订阅者
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Production Assistant |
J....na K..z 仅限订阅者
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