Dengue, zika and chikungunya. They may sound like World Cup soccer players, but in fact they’re deadly viruses spread by mosquitos. In tropical countries like Brazil, where frequent rainfall leaves pools of standing water that are mosquito breeding grounds, the fight against fatality is a daily one. But the association Habitat for Humanity and the agency BETC have come up with an ingenious new weapon – a dissolving poster. Targeting favelas and similar high-risk areas, the posters first inform inhabitants about the need to protect themselves against mosquito bites. Then, when it rains, the posters dissolve into an insecticide that’s harmless to humans – and the environment – but fatal to mosquito larvae. In Brazil, print is not dead; it’s deadly. |
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标题 | The Dissolving Poster |
广告公司 | BETC HAVAS |
广告战役 | The Dissolving Poster |
广告主 | Habitat for Humanity |
品牌 | Habitat for Humanity |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
剧情简介 | 仅限订阅者 |
媒体类别 | 户外广告 |
长度 | |
首席创意官 | ..r ..y 仅限订阅者 |
执行创意总监 | R....fo B....to 仅限订阅者 |
创意总监 | D...el SC....ON 仅限订阅者 |
创意团队 | V...r P...o 仅限订阅者 |
创意团队 | J..é P...o Bo.....ni 仅限订阅者 |
创意团队 | G....vo L..l 仅限订阅者 |
创意团队 | F....pe A...u 仅限订阅者 |
创意团队 | A....ico V...r 仅限订阅者 |
创意团队 | C...o L...s 仅限订阅者 |
制作公司制片 | M....ne G...el 仅限订阅者 |
制作公司制片 | C...ia N...i 仅限订阅者 |
Graphic Producer | G...ar S...a 仅限订阅者 |
Graphic Producer | C...os Va.....no 仅限订阅者 |
Graphic Producer | P...nio J...or 仅限订阅者 |
Graphic Producer | R...on .e V...o 仅限订阅者 |
Graphic Producer | M...os Na.....nto 仅限订阅者 |
Graphic Producer | R...ta G....ni 仅限订阅者 |
Graphic Producer | J....na A....es 仅限订阅者 |
制作公司 | T...or F...es 仅限订阅者 |
导演 | . V...�o 仅限订阅者 |
音效制作 | C...a 仅限订阅者 |
广告经理 | B....ara Fi.....edo 仅限订阅者 |
广告经理 | C...la S...os 仅限订阅者 |