标题 | Last Week Tonight- It’s What Connects Us (HBO) |
Brief | The “static” mnemonic that introduces every HBO show is one of the most recognizable pieces of branding in the entertainment industry, resolving in a chorus “ahhh.” The campaign brings together HBO’s biggest characters and personalities, with each actor delivering their version of the “ahhh” sound. Last Week Tonight presenter John Oliver protests at first, describing it as "a form of corporate bullying". But he soon relents. "Ahhh." |
广告公司 | Mekanism |
广告战役 | It's What Connects Us |
广告主 | Home Box Office, Inc. |
品牌 | HBO |
Posted | 4月 2017 |
行业领域 | 仅限订阅者 |
剧情简介 | 仅限订阅者 |
媒体类别 | 互动 |
长度 | |
President | J...n H...is 仅限订阅者 |
创意总监 | D...d Ho....tz 仅限订阅者 |
文案 | A..x Ri.....ek 仅限订阅者 |
文案 | B...n D...s 仅限订阅者 |
Head of Production | K..i Ha.....ock 仅限订阅者 |
制片 | F...x M....na 仅限订阅者 |
Director of Brand Management | M....sa H..l 仅限订阅者 |
Brand Director | C...ie J....on 仅限订阅者 |
Brand Manager | E...y J....ve 仅限订阅者 |
后期制作 | ..e M..l 仅限订阅者 |
剪辑师 | ..e S...ns 仅限订阅者 |
剪辑师 | R..n M....na 仅限订阅者 |
Assistant Editor | R...el G...o 仅限订阅者 |
Assistant Editor | M..t Ca....ll 仅限订阅者 |
Colorist | M...y Ro....er 仅限订阅者 |
设计师 | C..t H...ch 仅限订阅者 |
制片 | ..n L..e 仅限订阅者 |
音效 | H...d C..y 仅限订阅者 |
执行制片 | S...a ..n 仅限订阅者 |
制作公司制片 | A..i L...s 仅限订阅者 |