标题Last Week Tonight- It’s What Connects Us (HBO)
BriefThe “static” mnemonic that introduces every HBO show is one of the most recognizable pieces of branding in the entertainment industry, resolving in a chorus “ahhh.” The campaign brings together HBO’s biggest characters and personalities, with each actor delivering their version of the “ahhh” sound. Last Week Tonight presenter John Oliver protests at first, describing it as "a form of corporate bullying". But he soon relents. "Ahhh."
广告公司
广告战役 It's What Connects Us
广告主 Home Box Office, Inc.
品牌 HBO

想查看全部作品信息? this content is for subscribers only

订阅 and get unlimited access.

Be inspired by the best creative work from around the world.

Posted4月 2017
行业领域仅限订阅者
剧情简介仅限订阅者
媒体类别 互动
长度
President J...n H...is 仅限订阅者
创意总监 D...d Ho....tz 仅限订阅者
文案 A..x Ri.....ek 仅限订阅者
文案 B...n D...s 仅限订阅者
Head of Production K..i Ha.....ock 仅限订阅者
制片 F...x M....na 仅限订阅者
Director of Brand Management M....sa H..l 仅限订阅者
Brand Director C...ie J....on 仅限订阅者
Brand Manager E...y J....ve 仅限订阅者
后期制作 ..e M..l 仅限订阅者
剪辑师 ..e S...ns 仅限订阅者
剪辑师 R..n M....na 仅限订阅者
Assistant Editor R...el G...o 仅限订阅者
Assistant Editor M..t Ca....ll 仅限订阅者
Colorist M...y Ro....er 仅限订阅者
设计师 C..t H...ch 仅限订阅者
制片 ..n L..e 仅限订阅者
音效 H...d C..y 仅限订阅者
执行制片 S...a ..n 仅限订阅者
制作公司制片 A..i L...s 仅限订阅者

About Mekanism

We are Mekanism. A modern creative agency driving the bottom line. With employees in San Francisco, New York, Los Angeles, Chicago, and Seattle, we serve as collaborative business partners to some of the world’s best brands including Quaker, Jose Cuervo, Alaska Airlines, Charles Schwab, WHOOP, and Amtrak, among others.
We've been named in Ad Age’s A-List and twice in their Best Places to Work. Mekanism was named Independent Agency of the Year and Jason Harris named CEO of the Year by The Drum.
Named a Top 10 Most Effective Independent Agency in the US by the Effie Index, Mekanism has been profiled by The New York Times, Fast Company, and ABC’s Nightline. Our campaign methodologies are studied by Harvard Business School.

Latest News

Ad Agency Mekanism Acquired by Canadian Holding Company

Independent advertising agency Mekanism has been acquired by Plus Company, a private equity-backed marketing holding company based in Quebec.

AdForum最新作品