Wunderman Thompson South Asia Group provides integrated communication solutions to its clients through its network across India (New Delhi, Mumbai, Kolkata, Chennai, Hyderabad and Bangalore), Sri Lanka and Nepal. The group includes Wunderman Thompson, Contract Advertising, ADK-Fortune and Mirum. With a reach of over 1000 employees in over 18 offices across three countries, we work with some of the most well-known and ambitious Indian and global brands, supporting them across data-driven communications, experiences and platforms. In a fast-changing communication environment Wunderman Thompson is committed to staying ahead of the curve by adding new skill sets, building new capabilities and collaborating with partner companies to offer the best business solutions to our clients.
For more information, please visit us at www.wundermanthompson.com and follow Wunderman Thompson South Asia on our social channels via Twitter, Facebook, LinkedIn, and YouTube.
About Wunderman Thompson
At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.
We are 20,000 strong in 90 markets around the world, where our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities, to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production and technology.
Wunderman Thompson is a WPP agency (NYSE: WPP).
For further queries, please contact:
Rohini Saldanha, Director – Corporate Communications, South Asia
A Warm Commercial for a Cold One
~Wunderman Thompson South Asia partners Kingfisher for their ‘Ghar Pe Kingfisher’ series~
Due to the pandemic, most consumers are stuck at home. Brand Kingfisher first developed a digital campaign to enjoy Kingfisher with friends over a video call. However, there was a larger opportunity in the space of ‘At-Home’ Consumption. This potential had not been tapped before. Since the scenario changed, the brand embarked on a new journey to bring people together at home over a Kingfisher. The brand has recently launched a new campaign with a series of commercials, each leading up to the key message- Ghar Pe Kingfisher (Kingfisher at home), under the brand’s umbrella thought - Kya Plan Hai?! (What’s your plan?)
These commercials show people at home coming together over a Kingfisher. The first commercial in this series shows a young boy in his mid-twenties who’s hidden some Kingfisher in the fridge only to be caught by his father. Much to his surprise his father gives him permission to have it And we see both them sharing a sweet moment over a Kingfisher.
Speaking about campaign Kundan Joshee, Sr VP and Managing partner, Wunderman Thompson India, South, said, “Beer is a social lubricant and with social contact being reduced and people confined to the house, the need of the hour was to build home consumption and challenge mindsets. There was an opportunity to build permission to drinking at home and break the generational divide regarding drinking.” Sameet Ali Soni, Senior Creative Director, Wunderman Thompson, Bangalore, said, “Promoting home consumption was a challenge, we’ve tried to do something that’s really fresh.”
The first commercial has gone live digitally and will be spread across a mix of Facebook, Instagram and OTT platforms.