| 标题 | Survival Billboard |
| Brief | To mark the launch of the new Tomb Raider video game, eight contestants took part in a 24-hour endurance test on a “live” billboard. The public followed the competition in real time and suggested challenges. The competitors (selected from thousands who applied online) were subjected to snow, freezing rain and intense heat. The event became a phenomenon as news channels picked up on it and viewers voted for their favourites. The survivor won an adventurous Tomb Raider themed trip. |
| 广告公司 | McCann London |
| 广告战役 | Survival of the Grittiest |
| 广告主 | Microsoft |
| 品牌 | Xbox |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 问题 | 仅限订阅者 |
| 媒体类别 | Billboard |
| 长度 | |
| Agency Production | C...t 仅限订阅者 |
| 执行创意总监 | ..b D...al 仅限订阅者 |
| 执行创意总监 | La....ce Th....on 仅限订阅者 |
| 创意总监 | J...e M...z 仅限订阅者 |
| 美术指导 | J...e M...z 仅限订阅者 |
| 创意总监 | S...iv M...ry 仅限订阅者 |
| 文案 | S...iv M...ry 仅限订阅者 |
| 创意团队 | J...b B....al 仅限订阅者 |
| 美术指导 | J...b B....al 仅限订阅者 |
| 创意团队 | ..m N....on 仅限订阅者 |
| 文案 | ..m N....on 仅限订阅者 |
| 广告公司制片 | L..s Ne....be 仅限订阅者 |
| 制作公司 | Mo....um Wo.....de 仅限订阅者 |
| 制作公司 | ..M 仅限订阅者 |
| Media Rep. | E....an 仅限订阅者 |
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