Walkers Snacks has built its communication up on new levels. Interacting with the consumers through their famous ambassador Gary Lineker, to make people and specifically passers-by taste Walkers' new flavor, The three tweet-vending-machines were set up in bus shelters. Gary Lineker seemingly sits inside the digital poster interacting with the passers-by, and encouraging them to tweet to the account @Walkers_busstop. For each tweet received, Gary Lineker dispenses a free packet of crisps promoting one of the new 6 voted flavours from the first step of the campaign | |
标题 | Twitter Vending Machine |
广告公司 | AMV BBDO |
广告战役 | Do Us a Flavour - Gary’s Taste Test |
广告主 | Walkers |
品牌 | Walkers |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
媒体类别 | Interactive Outdoor Experience |
长度 | |
演员/名人 | G..y L....er 仅限订阅者 |
广告经理 | Le....ng C...g 仅限订阅者 |
Media Rep. | N..l C....an 仅限订阅者 |