| The trams are part of Lisbon's landscape and have become an icon of the city. Their wires scratch the capital's blue sky. So the scheme was created with the wires in mind, and helped to create a new font called LX Type, which can be tested on a new website each letter representing a picture of the city. So from now on, Lisbon's tram is not only a way to visit the historical city on site, but has become a way to discover the Portuguese capital online | |
| 标题 | LX Type |
| 广告公司 | Leo Burnett Publicidade, lda. |
| 广告战役 | LX Type |
| 广告主 | Lisbon City Council |
| 品牌 | Lisbon City Council |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 | Corporate/Brand Identity |
| 长度 | |
| 执行创意总监 | L....na C..i 仅限订阅者 |
| 美术总监 | N..o Sa.....rra 仅限订阅者 |
| 文案 | J...e Na.....nto 仅限订阅者 |
| 美术指导 | Gu.....me N...s 仅限订阅者 |
| 摄影师 | Gu.....me N...s 仅限订阅者 |
| 导演 | H..o L..e 仅限订阅者 |
| 剪辑师 | H..o L..e 仅限订阅者 |
| 音乐 | D..d C...o 仅限订阅者 |
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