Summertime in Argentina, and everyone hits the road to the beach. They’re also being chased by automotive brands desperate to get their attention. To launch the new Amarok 4x4, Volkswagen and its agency Geometry got ahead of the game by getting to the beach early. When other drivers arrived, they found the name of the new car crisscrossing the sand. Targeting Cariló and Pinamar – two seaside towns known for their sandy roads – VW turned the new vehicle’s wheels into printers and left its name behind as branded tyre tracks. Talking of tracks, check out the Beach Boys parody on the case study soundtrack. |
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标题 | THE SAND AD |
广告公司 | Geometry Argentina |
广告战役 | THE SAND AD |
广告主 | Volkswagen |
品牌 | Volkswagen Amarok |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
广告口号 | 仅限订阅者 |
剧情简介 | 仅限订阅者 |
哲学 | 仅限订阅者 |
问题 | 仅限订阅者 |
结果 | 仅限订阅者 |
媒体类别 | Transportation & Vehicles |
长度 | |
Soundtrack | 仅限订阅者 |
首席创意官 | T..y Wa.....nn 仅限订阅者 |
创意总监 | H...an Da....no 仅限订阅者 |
创意总监 | M...�a L...n D....re 仅限订阅者 |
客户总监 | GE....NA ROC.......ATA 仅限订阅者 |
客户主管 | J....IN CA......RAS 仅限订阅者 |
导演 | G...O C....NI 仅限订阅者 |
音乐作曲家 | JE....MO MO....VO 仅限订阅者 |
制片 | M...EL MA.....NI 仅限订阅者 |
Director / Producer / Editor | W...EN S...IO 仅限订阅者 |
Music & Sound Design | T...S M...C 仅限订阅者 |