Chris has over two decades of expertise developing digital and integrated marketing solutions, having most recently served as Global CMO of Code and Theory. While at Code and Theory, he shepherded a comprehensive repositioning of the agency’s business development approach and positioning, resulting in the acquisition of the largest account in the agency’s history, New York Life. In repositioning Code and Theory, he allowed the agency to break into new categories such as health and wellness, insurance, and tourism, adding Quest Diagnostics, The Rehabilitation Institute of Chicago, Intel, Google, and Brand USA to the agency’s roster.
Prior to Code and Theory, he drove periods of unprecedented growth as the Global CMO of Young & Rubicam, HUGE, and Critical Mass. As HUGE’s first-ever CMO, he took the agency through a period of rapid expansion, winning fifty pitches in a single year, and orchestrating the 2014 partnership between Samsung and Usher, which produced one of the most successful viral videos of all time. As Global CMO of Young & Rubicam, he repositioned the storied Madison Avenue agency and evolved its client base for the future. Chris is a strong strategic thinker, active practitioner, and perennial entrepreneur.
Chris is frequently quoted on CNN and in The New York Times, The Huffington Post, and Advertising Age.
im Porcarelli is the founder of media agency NeueVu, which seeks to offer "a new view into the complexities of today’s marketplace, helping brands design the conversations that will reach their consumers to unlock a market advantage." Prior to launching NeueVu, Jim was Chief Strategy Officer for Active International, where he led the company’s global strategic initiatives and chaired the Executive Leadership Team. Prior to joining the company in 2006, Jim was COO and Chief Client Officer at MediaCom (WPP) and was part of the core team that created MediaCom in the US. He drove annual billings from $1.1 billion to $4.5 billion in 7 years. Before MediaCom, he was Chief Media Officer at DMB&B (now Publicis), where he led a team in the development of global business including Anheuser Busch and Procter and Gamble.
Prior to joining Roth Ryan Hayes, Peter spent over 25 years in the advertising agency world as a successful manager and entrepreneur. He was President of Lintas Marketing Communications and founder of Post & Partners, which became Cossette Post when Peter sold the company to the Cossette Communications Group, a Canadian company. He was responsible for managing all United States acquisitions for the company. During his agency career he worked in senior management positions on several accounts including Diet Coke, TD Waterhouse, Citibank, and Chevrolet. Previously, he worked with Dick Roth at Roth Associates for eight years. Peter graduated from the University of Pennsylvania with a B.A. in International Relations.
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Roth foresaw the need to help marketers identify, select and compensate advertising resources. In response, over 25 years ago, Roth established the agency search category in the United States with his founding of Roth Associates. Since then he has been involved in hundreds of searches, pioneering the best practices for the industry as a whole, for which the Roth Ryan Hayes consultancy has gained significant renown.
Matt most recently served as Global CEO of WPP’s United Network. Prior to joining WPP, Matt was Co-Chairman and President of Global Brands at Havas Worldwide. While at Havas, he profitably managed a 450-person staff of integrated communications professionals. Among the global clients he worked closely with were Jaguar, Reckitt Benckiser, Merck, Volvo, and Live Nation. His domestic clients included New York Life, Atlantic City, Dos Equis, and others.
Prior to joining Havas Worldwide, Matt served as EVP of Havas's sister agency, Arnold Worldwide. While at Arnold, he led the agency’s winning team in a global Volvo agency review, subsequently staffing and managing the Volvo account.
Early in his career, Matt rode the first wave of the digital revolution, founding integrated agency Ryan, Drossman & Partners. A pioneer in digital technologies, the agency launched renowned digital-first brands such as MovieFone, SportsLine.com, TheStreet.com, Verio, and Cantor Fitzgerald. Matt ran the agency for a decade before selling. He then served as CEO of the publicly-traded Change Technology Partners, leading the company through 12 acquisitions. Due to his success in fostering and navigating this period of intense growth, he became EVP/Partner at Roth Associates, where he conducted advertising and media agency searches for leading advertisers such as Jaguar, Toyota, and Shell. Matt is a graduate of Syracuse University, where he received a B.A. in Political Science and a B.S. in Newspaper Journalism.