Latest news from Independent Agency Selection

By Johanna McDowell, CEO of IAS and Partner in SCOPEN South Africa and UK As the world continues to navigate a not-quite-post Covid world, savvy marketers are already combining lessons learned with possible future setbacks to ensure they’re ready for both upturns and curve balls, writes Joha… 阅读更多

By Johanna McDowell, CEO of IAS and Partner in SCOPEN South Africa and UK Somewhere between the doom merchants and the bliss mongers there’s rising buoyancy across a number of industries, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and SCOPEN p… 阅读更多

The old adage talks about how to react when life gives you lemons - but under circumstances unseen in our lifetime, what do you do when life hands you a pandemic? If you’re in our sector, you respond with grit not seen in our lifetime, writes Johanna McDowell, CEO of the Independent Agency S… 阅读更多

By Johanna McDowell, CEO of IAS and Partner in SCOPEN South Africa and UK The two viewpoints couldn’t be further apart: An agency says, “You never lose a client on delivery, it’s always the relationship”; while their client says, “I really like them as people, but it’s all about delivery”. T… 阅读更多

By Johanna McDowell, CEO of IAS and Partner in SCOPEN South Africa and UK  The key to a long-term relationship between the advertising agency and client is long lasting chemistry that works.  Companies spend thousands to get their brand marketing right and in doing so rely on their advertisi… 阅读更多