Latest news from Independent Agency Selection

The view from the consultant's desk in South Africa and the sub-Saharan region - in conversation with Johanna McDowell, Founder & CEO, Independent Agency Selection, and Managing Partner, SCOPEN Africa, based in Johannesburg. First, please describe your consultancy – what is your geograph… 阅读更多

The changes in our industry have been massive – and not just due to the pandemic, either. We’ve seen print take something of a knock, and digital rise and grow unlike any platforms before. In fact, ACENCY SCOPE 2021-2022 shows that globally, digital has grown 2.9 percentage points (+7.6) in … 阅读更多

  “How well do your agencies contribute to your business growth?” SCOPEN 2021-2022 posed this question to senior marketers when researching trends and challenges for agencies. Johanna McDowell, SCOPEN partner and CEO of the Independent Agency Search & Selection Company (IAS), says the pu… 阅读更多

  Miguel de Cervantes, the much lauded Spanish author of Don Quixote de la Mancha, noted that “experience is the universal mother of sciences”. This being so, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and SCOPEN partner, the art of experience… 阅读更多

By Johanna McDowell, CEO of IAS and Partner in SCOPEN South Africa and UK Even while the pandemic is far from over, the anticipated upswing in  marketing means agencies must review the lessons learned over the past 12 months, to match the steps marketers are taking to get back in the swing o… 阅读更多