Independent Agency Selection Insights

As we bring together local and global search and management consultants to meet for AdForum’s NYC Summit in April, we’re taking the opportunity to learn about about the marketing economy in their countries 阅读更多

The view from the consultant's desk in South Africa and the sub-Saharan region - in conversation with Johanna McDowell, Founder & CEO, Independent Agency Selection, and Managing Partner, SCOPEN Africa 阅读更多

 Reasons to use a consultancy to find your next agency 阅读更多

Where measuring the efficacy of an agency was once heavily slanted towards an agency’s execution of specific campaigns, today’s marketers are looking for hard metrics. 阅读更多

Expert intermediaries provide valuable benefits for both marketers and agencies, and the result of their input is visible across a number of important areas in a marketer-agency relationships. 阅读更多

Bringing two parties together without taking ownership of the service or result is an exercise in tightrope management and ensuring everybody wins. 阅读更多

Intermediaries have become more important than ever, and our scope has broadened to accommodate a number of operations companies would ordinarily have taken on themselves. 阅读更多

According to leading intermediary, AAR Partners in the US, by 2023 65% of media budget in the US market will be spent on digital platforms. 阅读更多

With the protocols demanded by Covid in an industry that can’t put operations on hold, intermediaries are far more involved than ever before in every area of the transition. 阅读更多

Creativity is no longer constrained to regions and intermediaries are free to find the best creative solution from a broader range of options. 阅读更多