SCOPEN

Madrid, 西班牙

Contact Information

Velázquez, 24 - 3 Izq.
Madrid 28001
西班牙
电话: +34 917 021 113
电子邮箱:
网址:

César Vacchiano

César Vacchiano

President and CEO

电话: +34 91 702 11 13

Kika Samblas

Kika Samblas

Partner and Managing Director

电话: +34629831936

Óscar López Gutiérrez

Óscar López Gutiérrez

Research & Studies Director

电话: 0034609587348


Basic Info

成立年份: 1990

网络:

员工: 50

成立年份: 1990

网络:

员工: 50

SCOPEN

Velázquez, 24 - 3 Izq.
Madrid 28001
西班牙
电话: +34 917 021 113
电子邮箱:
网址:
César Vacchiano

César Vacchiano

President and CEO

电话: +34 91 702 11 13

Kika Samblas

Kika Samblas

Partner and Managing Director

电话: +34629831936

Óscar López Gutiérrez

Óscar López Gutiérrez

Research & Studies Director

电话: 0034609587348

About SCOPEN

SCOPEN (previously Grupo Consultores), is a leading consulting firm specialized in the communications industry with a deep research base. The company was founded in 1990 and the goal of its skilled professional teams is to support the continuous improvement of marketing communications industry. We work with marketers, agencies and media. We have worked with leading companies in different markets around the world helping them in their decision making and also with business development solutions. Our team of professionals provides the best experience and advice possible in Iberia (Spain and Portugal), Latin America (Brazil, Argentina, México and Chile) and Asia Pacific (China, Singapore and India). SCOPEN has offices in Madrid, Lisbon, London, São Paulo, Mexico City, Buenos Aires, Santiago, Beijing, Shanghai, Johannesburg and Singapore. SCOPEN operates jointly with R3 to Agencies in APAC. 

语言

英文, 西班牙文, 法文, 葡萄牙文

公司哲学与竞争优势

SCOPEN offers support in the management of change, because we know that sometimes our clients need support in this changing times. The Company works under the following principles: Efficiency, Team Work, Independence, Confidentiality, Innovation and Long Term Relationships. 

背景资料

The company was founded in 1990 as Grupo Consultores, starting to provide Agency Selection services in Spain. SCOPEN has 2 partners (César Vacchiano and Kika Samblas) all currently working in the company and specialized in different areas of business. The different services expanded offering consultancy in a wide range of areas through the marketing communications industry and in 2003 the company started its international expansion. 

Experience

SCOPEN has collaborated during more than 20 years with more than 1,000 clients (marketers, media and all types of agencies). The company provides different services tailored for each client in the different markets. 

Practice Areas

Selection: We help marketers find and improve the working dynamics and relationships with Creative, Marketing Services, Digital, PR and Media Agencies. We do not work as a register in Spain, as we never charge and analists Agencies, our remuneration only comes from fees from clients. Consultancy: Our consultants get involved in all strategic and media consultancing projects as well as research and specific ad-hoc studies. Research: SCOPEN performs different studies every year or every two years. These proprietary studies are: agencyScope, mediaScope, productionScope, salaryScope, prScope, legalScope, brandScore, trendScore, and nbScore. Merges & Acquisitions: Scopen also helps agencies to find the best partners. Publising: SCOPEN publishes every year the AGENCY BOOK, its own Annual Book of Agencies including the best agencies in different markets (editions for Spain, Portugal, Brazil and China). Another annual publication is ‘The Effectiveness Book’ that includes the cases that win an Effectiveness Award (editions for Spain and Portugal). Events&Awards: SCOPEN organizes the Spanish Effectiveness Awards jointly with the Spanish Advertisers Association (aea) and the Portuguese Advertisers Association (APAN) in each one of these markets. SCOPEN is the Official Representative in Spain of Cannes Festival, Eurobest, Dubai Lynx and Spikes Asia. We also help our clients in the strategic thinking of organising events and awards within the Industry.