For three days, visitors to the IKEA store in Tokyo could watch an influencer called Imma discover the joys of home in a showroom apartment built specially for her. Even the most fan-hungry influencer might baulk at the idea of being ogled as she cooked, vacuumed, assembled IKEA furniture and did yoga. But since she’s purely digital – a virtual influencer – Imma didn’t mind at all. As well as at the store, Imma’s home life could be scrutinized on her own social channels, as well as live on IKEA’s YouTube channel. Except when she tries to dance, Imma looks spookily lifelike. But surely nobody human could put together an IKEA shoe cabinet so quickly.