Today, 32% of Facebook users are between 25 and 34 years old – and 26% are between 35 and 54. Playing with the idea that Facebook is for older folk, fast food chain Wendy’s reworked its page as if boomers were its predominant users. The move attracted sympathy and interest from people of that generation, while sparking a wave of humorous comments from youngsters. Engagement soared and even Facebook praised the campaign. OK boomer, you did good.