The Most Creative Campaigns, Brands
and Agencies in Tech

 
THE DIGITAL SECTOR DELIVERS NOT ONLY THE TOOLS THAT HAVE KEPT US OCCUPIED AND IN TOUCH DURING THE PANDEMIC, BUT ALSO SOLUTIONS FOR THOSE SUFFERING FROM FAR MORE THAN LOCKDOWNS.

Whether working from home, connecting with loved ones, or attempting to escape the bad news cycle, the pandemic has encouraged us to rely on digital technology more than ever before. Some of the most awarded campaigns reflect this, but three out of the top five projects address concerns that exist apart from the current situation. While technology may dominate lives, it can improve them too.

Most awarded
campaigns, brands &
agencies in
Tech in 2021

Most awarded
campaigns, brands and
agencies in
Tech in 2021

CAMPAIGNS

Brand, Title, Agency
1
Area 23, An IPG Health Company, New York
2
Smuggler, Hollywood
3
Translation, New York
4
McCann London
5
Cheil Spain, Madrid
6
Spotify In-House
7
R/GA California
8
TBWA\Media Arts Lab, Los Angeles
9
72andSunny, Los Angeles
10
R/GA California
11
72andSunny, Los Angeles
12
Nord DDB STO, Stockholm
13
Taproot Dentsu, Mumbai
14
BBH New York
15
DDB Paris

BRANDS

Brand
1 Apple
2 Samsung
3 Woojer
4 Beats by Dr. Dre
5 Reddit

AGENCIES

Name
1 Area 23, An IPG Health Company, New York
2 Smuggler, Hollywood
3 Translation, New York
4 72andSunny, Los Angeles
5 R/GA, New York

Watch

标题SICK BEATS
广告公司
广告战役 SICK BEATS
广告主 Woojer
品牌 Woojer
Posted6月 2021
行业领域 家用电器和视听产品
哲学 For kids with cystic fibrosis (CF), airway-clearance therapy is the worst part of their day. SICK BEATS is the world’s first music-powered airway clearance vest, using the clinically proven modality of soundwave therapy in an awesome treatment experience. The prototype, a redesign of Woojer’s consumer vest, syncs with a smartphone to pull therapeutic 40Hz frequencies from music and send them to the chest. The SICK BEATS experience uses a curated Spotify library of thousands of 40Hz songs. Kids can find new 40Hz music and create custom therapeutic playlists for the vest, all in the Spotify app.
媒体类别 Product Design/Development
长度
创意合伙人
首席创意官
执行创意总监
创意总监
General Creative Director
创意总监
标题The Whole Working-From-Home Thing
广告公司
广告战役 The Whole Working-From-Home Thing
广告主 Apple
品牌 Apple
Posted7月 2021
行业领域 家用电器和视听产品
媒体类别 Web Film
长度
制作公司
广告公司制片
导演
摄影指导
执行制片
执行制片
执行制片
制片
Colorist
后期制作
剪辑公司
剪辑师
剪辑师
标题You Love Me
广告公司
广告战役 You Love Me
广告主 Apple
品牌 Beats by Dr. Dre
Posted4月 2021
行业领域 家用电器和视听产品
媒体类别 其他
长度
剪辑公司
制作公司
导演
摄影指导
执行制片
创意总监
剪辑师
剪辑师
Head of Production
Founder Chief Executive Officer Steve Stoute
President Ann Wool
Chief Marketing Officer Chaucer Barnes
Executive Creative Director Jason Campbell
Creative Lead Ritesh Gupta
Creative Lead Castro Desroches
Senior Art Director Rachel Leathers
Senior Copywriter Steve Horn
Client Services Susanna Swartley
Group Account Director Sam Howard
Account Director Chloe Williams
Account Executive Doris Lynk
Executive Producer Matthew Flaherty
Senior Producer Dustin Grant
Group Context Director Joel Rodriguez
Senior Context Director Hugh Pringle
Senior Context Director Jay Legaspi
Junior Context Director Paige Rollins
Chief Strategy Officer Sandi Preston
Strategy Director Shon Mogharabi
Group Director, Data Strategy Juli Profumo
Senior Data Strategy Jineen Carcamo
Project Manager Rikki Greenspan
Director of Project Management Matt DeSimone
Head of Business Affairs Sara Jagielski
Writer Lena Waithe
Music Composer Solange
Color Sean Coleman - Company 3
Audio Mix Philip Loeb - Heard City
Sound Design Ballad
CMO Beats by Dre Chris Thorne
Head of Brand Beats by Dre Grace Wong
Brand Director Beats by Dre Tom Kydd
Brand Manager Beats by Dre Ibukun Ibraheem
CCO Beats by Dre Sam Bergen
Global Creative Director Beats by Dre Diallo Marvel
Head of Corporate Communications Beats by Dre Sarah Joyce
Head of Project Management Beats by Dre Brigette Mason
Project Manager Beats by Dre Jessica Lin
Head of Music Marketing Beats by Dre Ed Alexander
Music Marketing Manager Beats by Dre Rodney King
Head of Sports Marketing Beats by Dre Kevin O’Connor
Sports Marketing Manager Beats by Dre Aminah Charles
Head of Production Beats by Dre Michael Refuerzo
Senior Producer Beats by Dre Tessa Banks
Principle Counsel Beats by Dre Susan Chasnov
Head of Business Affairs Beats by Dre Marnie Nieves
Business Affairs Brand Beats by Dre Laney Gilani
Head of Operations Beats by Dre Patrick O’Brien
Audio Engineer Philip Loeb
Producer Sasha Awn
Sound Designers Philip Flindt, Adrian Aurelius
Sound Post Producer Gregers Maersk Moeller
标题The Birth of Gaming Tourism
广告公司
广告战役 The Birth of Gaming Tourism
广告主 Microsoft
品牌 Xbox / Microsoft
Posted4月 2020
行业领域 家用电器和视听产品
剧情简介 Although Xbox is an established brand amongst the gaming community, there was still a need to expand brand affinity beyond its hard-core audience and attract a new, more mainstream audience who didn’t care about action and weapons, traditionally the focal point of videogame marketing.We created the first-ever new reason to purchase games. Not to play. To visit.Because games had become so beautiful and detailed, we promoted them as genuine travel destinations. In a ground-breaking partnership with one of the world’s leading travel publishers, we created ‘The Rough Guide to Xbox’ – the first travel guide for virtual worlds, enabling people to engage with games in a brand new way. The transformation was completed with a range of online and offline multi-channel activations that all made people perceive videogames as viable tourist destinations, and created added utility once the world could no longer travel.
媒体类别 Integrated Media/360 Activation
长度
制作公司
制作公司
制作公司
制作公司
Chief Creative Officer McCann UK and Co President
Chief Creative Officer McCann UK and Co President
执行创意总监
执行创意总监
文案
美术指导
Senior Planner
Senior Planner
客户企划
设计师
设计师
项目经理
项目经理
首席创意官
Managing Partner
Senior Account Director
客户总监
客户总监
Senior Account Manager
Senior Account Manager
Senior Account Manager
客户经理
客户主管
Chief Production Officer EMEA
Lead Executive Producer
执行制片
制作公司制片
Junior Producer
制作公司制片
Print Producer
制作公司制片
Art Buyer
Art Buyer
Studio Imaging Director
Senior Retoucher
Senior Editor
Senior Editor
剪辑师
Creative Researcher
Print Studio Manager
Creative technologist
摄影
摄影
标题Tallk
广告公司
广告战役 Tallk
广告主 Samsung
品牌 Samsung
首次发布日期 2020 / 10
行业领域 家用电器和视听产品
剧情简介 ALS is a disease of the nervous system, which paralyzes the muscles of patients, leaving them completely immobile and silent. They can only move their eyes. It is the most common degenerative disease and the most expensive of all.

A cruel disease that affects everyone equally, but it is not the same for everyone.
Spanish average salary: € 23,000 / year, average cost of ALS: € 40,000 / year

For 90% patients technology to communicate with the world is a luxury.

Tallk is a free app that tracks the pupils of ALS patients to transform their movements into words.

An algorithm that, through artificial intelligence, converts any camera on a Samsung Tablet into a means to interact with the world, again. freeing up not only speech, but thanks to Bixby, Samsung's voice assistant, and SmartThings technology, every word can be turned into so much more, and all through a Tablet of less than 200€
compared to the 6K € of the most popular technology on the market.
媒体类别 案例研究
长度
制作公司
客户总监
创意总监
创意总监
Business Director
创意总监
创意总监
Chief Creative Director
制片
标题Alone With Me
广告公司
广告战役 Alone With Me
广告主 Spotify
品牌 Spotify
首次发布日期 2020
行业领域 在线休闲及娱乐服务
媒体类别 互动
长度
Global Head of Artist and Label Marketing
Global Head of Artist and Label Marketing
Head of North America Artist and Label Marketing
Director Head of Music Marketing
Lead - Artist and Label Marketing
Manager - Artist and Label Marketing
Marketing Manager
VP - Global Executive Creative Director
VP - Global Brand
Head of Global Brand Team
Senior Global Brand Manager
联合创意总监
联合创意总监
Senior Producer
Business Affairs Lead
Head of Music PR Communications
Social Media Marketing Manager
CONTENT MANAGER
CONTENT MANAGER
Coordinator - Content Promotion
Data Scientist
Machine Learning Engineering Manager
Senior Legal Counsel
Legal Counsel
Rights Clearance Associate
Production Partner
Production Partner Rodeo
Production Partner
标题Reddit - Superb Owl
广告公司
广告战役 Reddit - Superb Owl
广告主 Reddit
品牌 Reddit
Posted4月 2021
行业领域 社区网站
剧情简介 In the weeks before the 2021 Super Bowl, the power of online communities to drive real-world action was made abundantly clear as a group of Reddit underdogs took the financial world by storm. Given the scale of the story across every major news outlet, Reddit’s response needed to be as big as the moment the brand was having.Reddit “hacked the system” with a 5-second commercial that dominated the conversation on television’s biggest stage, celebrated the power of Reddit’s passionate communities & shifted mass perceptions, all while embracing the platform’s personality by teasing viewers to visit an obscure subreddit, r/SuperbOwl.
媒体类别 公关
长度
执行创意总监
执行创意总监
创意总监
联合创意总监
联合创意总监
Senior Copywriter
美术指导
Group Director Content Production
Motion Design Director
Content Producer
SVP Managing Director
Group Director Media Operations
媒介总监
媒介企划
VP Executive Strategy Director
Strategy Director
MD Client Services
客户总监
VP Executive Production Director
Group Production Director
Senior Producer
Chief Marketing Officer (CMO)
Senior Marketing Lead
Marketing Specialist
Creative Lead
Senior Communications Manager
Communications Manager
Communications Manager
Communications Manager
Senior Community Manager Cassidy Good
标题Shot on iPhone: The Stunt Double
标题 (原始语言)VERTICAL CINEMA
广告公司
广告战役 The Stunt Double
广告主 Apple
品牌 iPhone
首次发布日期 2020 / 8
行业领域 手机与寻呼机
媒体类别 电视
长度
制作公司 Superprime Films
导演
摄影指导
Line Producer
执行制片
执行制片
Production Supervisor
首席创意官
广告公司执行制片
集团创意总监
创意总监
创意总监
美术指导
剪辑公司
剪辑师
标题Swipe Night
广告公司
广告战役 Swipe Night
广告主 Tinder
品牌 Tinder
Posted4月 2020
行业领域 其他在线服务
剧情简介 With over 43 billion matches to date, Tinder is the world’s most popular app for meeting new people. Swipe Night is an interactive miniseries that lives on Tinder and transforms the app by using Hollywood-standard entertainment as a way to match people, improve compatibility, and give the Tinder community plenty of icebreakers. It’s not just entertainment, It’s entertainment with purpose. The choices are the key: while fun on the surface, they reveal something deep about your personality, give you a pool of more compatible users to choose from, and serve as icebreakers after the experience. For example, will you save the frightened puppy or the injured girl? You only have seven seconds to decide.By bringing entertainment into the app to engineer compatibility, Swipe Night is a brand new way for people to match. It reimagines they way people can connect on a social media platform and uses entertainment to make that connection more meaningful.
媒体类别 案例研究
长度
Chief Executive Officer (CEO)
Chief Marketing Officer (CMO)
Chief Communications Officer
Sr. Director
Integrated Marketing
Product Lead
Product Designer
Sr. Product Designer
Engineering Lead
Sr. Counsel
首席创意官
首席创意官
执行创意总监
设计师
Sr. Designer
Sr. Writer
设计师
设计师
文案
Jr. Designer
Jr. Writer
Sr. Film Producer
制片
EP Interactive
Director of Partnerships and Legal
Partnerships and Legal Director
Partnerships and Legal Sr. Manager
Partnerships and Legal Jr. Manager
Executive Strategy Director
Sr. Strategist
Sr. Communications Strategist
Sr. Social Strategist
Jr. Strategist
Brand Director
Brand Manager
Brand Manager
Executive Art Producer
Art Producer
制作公司
导演
Director of Immersive ECD
Founder
Managing Partner
Managing Partner
Managing Partner
Executive Producers
Executive Producers
制作公司制片
Head of Production Rebecca Davis
标题Reddit - Up The Vote
广告公司
广告战役 Reddit - Up The Vote
广告主 Reddit
品牌 Reddit
Posted4月 2021
行业领域 社区网站
媒体类别 Integrated Media/360 Activation
长度
执行创意总监
执行创意总监
创意总监
联合创意总监
美术指导
Senior Copywriter
美术指导
SVP Managing Director
VP Executive Strategy Director
Strategy Director
VP Managing Director Client Services
客户总监
VP Executive Production Director
Group Production Director
Senior Producer
Group Director Media Operations
媒介总监
媒介企划
Group Director Content Production
Director Content Production
Senior Content Producer
Content Producer
Motion Design Director
Chief Marketing Officer Reddit Inc
Senior Marketing Lead Reddit Inc
Creative Lead Reddit Inc
Director of Policy Reddit Inc
Policy Analyst Reddit Inc
Senior Communications Manager Reddit Inc
标题Fantastic Voyage
广告公司
广告战役 Fantastic Voyage
广告主 Adobe
品牌 Adobe Photoshop
首次发布日期 2020 / 8
行业领域 计算机软件及多媒体制作
剧情简介 Adobe Photoshop's latest campaign aims to inspire creators to go wherever their imagination takes them.As it's centerpiece, the
媒体类别 Web Film
长度
Soundtrack She’s a Rainbow
制作公司
音乐
导演
剪辑公司
音效
VFX Company
创意总监
标题The VAR Discount
BriefJust in time for the opening match of Premier League, we decided to hijack the most debated part of football - the video assistant referee (VAR). And put Elgiganten, a Scandinavian electronics retailer, at the heart of the game.Where others saw a hated referee signal, we saw TV’s in various sizes and brands. When the referees made the signal, they immediately triggered a discount on a new TV at elgigantens webshop; which corresponded with the minute the signal was made."The VAR Discount" was promoted via owned channels and made its debut in the match between Liverpool and Man City. Which resulted in a big win for the brand - without having to pay anything in sponsorship costs. Instead, Elgiganten will stay in the middle of the action all season. Just by making VAR something to look forward to.
广告公司
广告战役 The VAR Discount
广告主 Elkjøp
品牌 Elkjøp
Posted12月 2020
行业领域 家用电器和视听产品
剧情简介 Just in time for the opening match of Premier League, we decided to hijack the most debated part of football - the video assistant referee (VAR). And put Elgiganten, a Scandinavian electronics retailer, at the heart of the game.

Where others saw a hated referee signal, we saw TV’s in various sizes and brands. When the referees made the signal, they immediately triggered a discount on a new TV at elgigantens webshop; which corresponded with the minute the signal was made.

"The VAR Discount" was promoted via owned channels and made its debut in the match between Liverpool and Man City. Which resulted in a big win for the brand - without having to pay anything in sponsorship costs. Instead, Elgiganten will stay in the middle of the action all season. Just by making VAR something to look forward to.
媒体类别 互动
Client Director
Client Manager
创意总监
美术指导
文案
Graphic Designer
Graphic Designer
PR Strategist
首席创意官
标题POOJA DIDI
广告公司
广告战役 POOJA DIDI
广告主 Meta
品牌 Facebook
首次发布日期 2020
行业领域 社区网站
媒体类别 Web Film
长度
媒介公司
制作公司
后期制作
标题Google - Black Owned Friday
广告公司
广告战役 Google - Black Owned Friday
广告主 Google
品牌 Google
Posted4月 2021
行业领域 搜索引擎
媒体类别 其他
长度
标题Tipping Point
广告公司
广告战役 Tipping Point
广告主 Ubisoft
品牌 Watch Dogs: Legion
首次发布日期 2020 / 7
行业领域 视频游戏/电玩控制器
媒体类别 Web Film
长度
Account Management
Account Management
Account Management
Account Management
Account Management
执行创意总监
文案
Agency TV Producer
制作公司
导演
音效制作
Sound Designer
Sound Designer
Sound Designer
Sound Designer