The Most Creative Campaigns, Brands
and Agencies in Health & Beauty
FRONT LINE WORKERS WERE JUSTLY HAILED AS HEROES, BUT AS THE PANDEMIC WORE ON, INNOVATIVE APPROACHES TO SENSITIVE SUBJECTS MANAGED TO OVERSHADOW COVID-RELATED COMMUNICATIONS.
Advertising for feminine care products has evolved tremendously in recent years, as evidenced by the incredible “Wombstories” by AMV BBDO for Essity’s Bodyform. It appears twice in the top five as a film and a case study. Meanwhile, Ogilvy’s “Courage Is Beautiful” for Dove continued to solidify its status as the most iconic campaign of the Covid era. As a complete contrast, Area 23’s animated tale for Insmed clearly tugged a few heartstrings. Rounding out the top five is the edgy “Publicly Traded” for LifeStyle Condoms, which created a fluctuating “stock index” of sexually transmitted infections in an unexpected crusade for sexual health.
Advertising for feminine care products has evolved tremendously in recent years, as evidenced by the incredible “Wombstories” by AMV BBDO for Essity’s Bodyform. It appears twice in the top five as a film and a case study. Meanwhile, Ogilvy’s “Courage Is Beautiful” for Dove continued to solidify its status as the most iconic campaign of the Covid era. As a complete contrast, Area 23’s animated tale for Insmed clearly tugged a few heartstrings. Rounding out the top five is the edgy “Publicly Traded” for LifeStyle Condoms, which created a fluctuating “stock index” of sexually transmitted infections in an unexpected crusade for sexual health.
Most awarded
campaigns, brands &
agencies in
Health & Beauty in
2021
Most awarded
campaigns, brands and
agencies in
Health & Beauty in
2021
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Dove |
| 2 |  |
Bodyform |
| 3 |  |
Old Spice |
| 4 |  |
Mucinex |
| 5 |  |
LifeStyles |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
AMV BBDO, London |
| 2 |  |
Ogilvy UK, London |
| 3 |  |
McCann Health, New York |
| 4 |  |
Leo Burnett Madrid |
| 5 |  |
Area 23, An IPG Health Company, New York |
Watch
9. Dove / Courage Amanda
| 标题 | Courage Amanda |
| 广告公司 | Ogilvy UK |
| 广告战役 | Courage is Beautiful |
| 广告主 | Unilever |
| 品牌 | Dove |
| 首次发布日期 | 2020 / 4 |
| 行业领域 | 卫生及个人护理产品 |
| 剧情简介 | In times of crisis we are reminded that beauty isn’t about how you look, but what you do. And during the pandemic, frontline workers demonstrated the epitome of this beauty, showing us there is no greater expression of yourself than the qualities of selflessness, compassion and bravery. After long hours and double shifts, they looked exhausted, with deep, skin-blistering marks across their faces left from protective masks. Despite their appearance, they were resilient, continuing to fight day after day to save lives. We saw beauty in this courage. Our idea was simply to honour them by featuring their powerfully beautiful portraits in DOOH, thanking them directly for their selfless care while showing the world that Courage is Beautiful. |
| 媒体类别 | 平面 |
| Executive Vice President | Alessandro Manfredi |
| Marketing Manager | Divya Singh |
| Brand Manager | Laura Douglas |
| Global Executive Creative Director | Daniel Fischer |
| 首席创意官 | Brian Murray |
| 集团创意总监 | Christian Horsfall |
| 美术指导 | Christian Horsfall |
| 联合创意总监 | Pam Danowski |
| 文案 | Pam Danowski |
| Chief Strategy Officer | Tom Kenny |
| Managing Director | Aviva Groll |
| 客户总监 | Beth Blatch |
| Account Coordinator | Rebecca Tummers |
| 广告公司制片 | Marie-Pierre Toure |
| 广告公司制片 | Eric Thompson |
| 剪辑师 | Eric Thompson |
| Print Producer | David Scanlon |
| Head of Project Management | Mike Kerry |
| 剪辑师 | Chris Murphy |
| 执行制片 | Kristina Anzlinger |
| Assistant | Nathan Olszewicki |
| 音乐作曲家 | Kevin Sargent |
| 创意总监 | Juliana Paracencio |
10. Dove / Courage Patricia
| 标题 | Courage Patricia |
| 广告公司 | Ogilvy UK |
| 广告战役 | Courage is Beautiful |
| 广告主 | Unilever |
| 品牌 | Dove |
| 首次发布日期 | 2020 / 4 |
| 行业领域 | 卫生及个人护理产品 |
| 媒体类别 | 平面 |
| Executive Vice President | Alessandro Manfredi |
| Marketing Manager | Divya Singh |
| Brand Manager | Laura Douglas |
| Global Executive Creative Director | Daniel Fischer |
| 首席创意官 | Brian Murray |
| 集团创意总监 | Christian Horsfall |
| 美术指导 | Christian Horsfall |
| 联合创意总监 | Pam Danowski |
| 文案 | Pam Danowski |
| Chief Strategy Officer | Tom Kenny |
| Managing Director | Aviva Groll |
| 客户总监 | Beth Blatch |
| Account Coordinator | Rebecca Tummers |
| 广告公司制片 | Marie-Pierre Toure |
| 广告公司制片 | Eric Thompson |
| 剪辑师 | Eric Thompson |
| Print Producer | David Scanlon |
| Head of Project Management | Mike Kerry |
| 剪辑师 | Chris Murphy |
| 执行制片 | Kristina Anzlinger |
| Assistant | Nathan Olszewicki |
| 音乐作曲家 | Kevin Sargent |
| 创意总监 | Juliana Paracencio |
11. Mucinex / Hero 1
| 标题 | Hero 1 |
| Brief | Mucinex is a trusted brand in respiratory health. People trust its strength when they want to fight back against sickness and the disruptions it causes in their lives. So when Covid-19 struck we knew we had a role to play.The brief was simple, the challenge, complex. Reframe what fighting back against respiratory infections looks like during a pandemic by encouraging people to act against their instincts--and do it in a way that young people can connect with. We knew we had to encourage behavior that was the antithesis of what our instincts told us...so we changed what it meant to be a hero. |
| 广告公司 | McCann Health |
| 广告战役 | Boring Heroes |
| 广告主 | Reckitt Benckiser |
| 品牌 | Mucinex |
| Posted | 5月 2020 |
| 行业领域 | 非处方药 |
| 广告口号 | Staying in isn't exciting, but it saves lives. |
| 剧情简介 | Mucinex is a trusted brand in respiratory health. People trust its strength when they want to fight back against sickness and the disruptions it causes in their lives. So when Covid-19 struck we knew we had a role to play. The brief was simple, the challenge, complex. Reframe what fighting back against respiratory infections looks like during a pandemic by encouraging people to act against their instincts--and do it in a way that young people can connect with. We knew we had to encourage behavior that was the antithesis of what our instincts told us...so we changed what it meant to be a hero. Young people weren’t paying attention to calls for lockdown – because they wanted to be out with their friends. So we made staying home heroic. When we picture a hero, we imagine caped avengers running into burning buildings, leaping, flying, and getting out there to save the day. But Covid-19 needed a different kind of fighter, one that just stayed home. Because in the pre-vaccine world of 2020, doing nothing was the most heroic act most of us could do. We commissioned “master of the visual double entendre,” Noma Bar, to create images for a public health campaign that would illustrate how any person can join the fight against COVID-19. In a simple, bright color palette, our superhero portraits used negative space to reveal the real hero inside. Our double take posters made people think twice before heading out. In a time where Covid content was everywhere, and many Americans had tuned out virus safety messaging, breakthrough, eye-catching designs were essential to help our important message land. We worked quickly, while also navigating the copyright mindfield to create superheroes that looked unlike anything else. While digital versions spread across the web, we stuck OOH in the faces of the people breaking the rules: near bars and beaches. |
| 媒体类别 | 平面 |
| Entrant Company | McCann New York |
