The Most Creative Campaigns, Brands and Agencies in Food & Beverages
BURGER KING IS BACK BUT FACES A CHALLENGE AT THE TOP FROM AN INNOVATIVE MICHELOB.
The “Moldy Whopper” will always remain a fresh idea, but it hails from a time before masks and lockdowns. At the number two slot is a campaign from the heart of the pandemic era, as Michelob and FCB found a way to bring fans to NBA games, even though arenas were closed to the public. Contemporary in a different way is Oreo’s “Doomsday Vault”, an activation inspired by a fan’s tweet (and possibly the end of the world). Michelob and FCB crop up again at number five with an extraordinary campaign encouraging farmers to return to organic produce – with a guarantee that the transition will be profitable.
Most awarded campaigns, brands & agencies in
Food & Beverages in
2021
Most awarded campaigns, brands and agencies in
Food & Beverages in
2021
Calling all farmers join contract for change today
剧情简介
Contract for Change is Michelob ULTRA Pure Gold’s commitment to create an organic future by helping farmers transition to organic through technical support, transitional premiums and a purchase guarantee. #GROWORGANIC
If a brand wants to sponsor the best football players, they’d have to pay millions. But Burger King found a way to endorse them without paying them a single penny. We sponsored a team at the bottom of English football’s 4th division: Stevenage. We knew that if our logo was on their shirt, it was going to appear in FIFA 20. We then launched the #StevenageChallenge, inviting gamers to play with Stevenage and sharing UGC of the likes of Messi and Neymar wearing the BK logo, for BK rewards in return. We turned a small team in real life into the biggest team online.
Contract for Change is Michelob ULTRA Pure Gold’s commitment to create an organic future by helping farmers transition to organic through technical support, transitional premiums and a purchase guarantee. #GROWORGANIC
The food industry, particularly fast food, is full of additives. But the last 3 years Burger King have removed 8,500 tons of artificial preservatives Globally. To send an important message, also to the fast food industry, Burger King showed its iconic Whopper molding for up to 35 days.Campaign traveled the globe and was lively talked about in the real world.
The food industry, particularly fast food, is full of additives. But the last 3 years Burger King have removed 8,500 tons of artificial preservatives Globally. To send an important message, also to the fast food industry, Burger King showed its iconic Whopper molding for up to 35 days.Campaign traveled the globe and was lively talked about in the real world.
Lights On – An optimistic reminder to McDonald’s customers that as long as their lights were on at home, our lights would be on too, to deliver those little lifts that are needed more than ever.
