SingleCut Beersmiths - "Notes IPA (Board)" by PHNX Awards 2022

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标题Notes IPA (Board)
广告公司
广告战役 SingleCut Notes IPA
广告主 SingleCut Beersmiths
品牌 SingleCut Beersmiths
首次发布日期 2021 / 7
行业领域 饮料
剧情简介 Introducing the first beer crafted to teach you guitar: Notes IPA. The four packs of the beer feature cans with four distinct labels, each displaying a foundational guitar chord: C, D, G or E-minor. By gripping the can like you would a guitar, you can learn the finger positions for each chord and get a feel for the strings through the label’s tactile finish. For a live demonstration, you can scan the Snapchat code on the label to unlock an augmented reality guitar lesson. This mobile experience allows you to see the finger positions for each chord right on the can, hear how the chords should sound and create shareable music. Cans even come with a crafty product innovation: an injection moulded guitar pick fitted right on the pull tab. These custom picks were carefully designed to pop open the beer and pop off for you to play with.
媒体类别 案例研究
创意总监
首席创意官
导演
广告经理
文案
ACD
制作公司制片
文案
Digital Strategist
制作公司制片
客户总监
摄影指导
摄影师
美术指导
设计师
ACD
剪辑师
Strategy Director
制作公司制片
剪辑师
后期制作
设计师
美术指导
Social Media Team
广告经理
广告经理
制作公司制片
Product Design
Director of Integrated Production
Director of Interactive Production
Studio Artist
Lead Production Artist
Production Artist
Web Developer
Web Developer
制作公司
制作公司