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Interac - "Sound of Spending (83s)"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, 加拿大

奖项

2440

品牌: Interac
国家: 加拿大

广告主: Interac

标题	Sound of Spending (83s)
广告公司	Zulu Alpha Kilo
广告战役	Sound of Spending
广告主	Interac
品牌	Interac
首次发布日期	2021 / 8
产品	Interac
行业领域	银行、金融、法律和保险
剧情简介	Approximately 15 million Canadians live beyond their means. Interac, a Canadian leader in financial services, wanted to engage a nation disinterested in thinking about their finances. Using the medium everyone can connect with, music, we created The Sound of Spending, a digital tool that converts spending data into a song. The tool allows the user to hear the sound of their own personal spending, or the spending of the entire nation. Interac mapped millions of transactions across the past year to a soundwave, so that everyone can listen to Canada’s economic recovery since the pandemic.
媒体类别	案例研究
长度	84 seconds
首席创意官	Zak Mroueh
执行创意总监	Wain Choi
美术指导	Michael Romaniuk
文案	Marco Buchar
设计师	Damian Simev
设计师	Brian Banton
设计师	Zoe Kim
Creative technologist	Jake Edwards
客户经理	Alyssa Guttman
客户经理	Kara Oddi
客户经理	Risa Kastelic
Planning Team	Sean Bell
Planning Team	Spencer MacEachern
广告经理	Andrea Danovitch
广告经理	Matt Houghton
广告经理	Meghan Jeffery
广告经理	Rachel Kellogg
广告经理	Chingtien Chang
媒介公司	Media Experts
Media Manager	Rachel Schmidt
Media Manager	Latoya Taylor
Media Manager	MacKenzie McNevin
Media Manager	Keaton Dale
PR / Corporate Communications	Samantha Kay
PR / Corporate Communications	Geetika Kher
制作公司制片	Ece Inan
制作公司制片	Greg Hennessy
制作公司制片	Adam Palmer
制作公司制片	Lauren Schell
制作公司	Zulubot
导演	Barbara Shearer
后期制作	Zulubot
剪辑师	Mallory Robbins
Mixer	Noah Mroueh
	Oso Audio
音频工程师	Daenen Bramberger
Interactive Artist	Andrew Martin