HomeEquity Bank - "Orders of Sacrifice (Board)" by PHNX Awards 2022
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| 标题 | Orders of Sacrifice (Board) |
| 广告公司 | Zulu Alpha Kilo |
| 广告战役 | Orders of Sacrifice |
| 广告主 | HomeEquity Bank |
| 品牌 | HomeEquity Bank |
| 首次发布日期 | 2021 / 11 |
| 行业领域 | 银行、金融、法律和保险 |
| 剧情简介 | Home Equity Bank sponsors the Royal Canadian Legion’s Remembrance Day initiatives. With the popularity of food delivery apps at an all-time high during the pandemic, we re-created WWII era field ration kits and made them available on DoorDash. All proceeds went to veterans in need. Historically accurate typography, paper stocks and package design were guided by references from the Canadian War Museum. A QR code drove to a guided unboxing video, including interviews with WWII veterans. |
| 媒体类别 | 案例研究 |
| 首席创意官 | Zak Mroueh |
| 执行创意总监 | Brian Murray |
| 美术指导 | Vic Bath |
| 美术指导 | Michael Romaniuk |
| 文案 | Dan Cummings |
| 文案 | Marco Buchar |
| 设计师 | Dejan Djuric |
| 设计师 | Jackman Chiu |
| 广告公司制片 | Tim Lynch |
| 客户经理 | David Tremblay |
| 客户经理 | Samantha Tang |
| 客户经理 | Rob Feightner |
| 广告经理 | Yvonne Ziomecki |
| 广告经理 | Vivianne Gauci |
| 广告经理 | Erin Wilson |
| 广告经理 | Niary Toodakian |
| 广告经理 | Sonia Gill |
| Media Manager | Dwayne Mataseje |
| Media Manager | Mitchell Cornelisse |
| Media Manager | Justin Lee |
| PR / Corporate Communications | Jacklyn Power |
| PR / Corporate Communications | Jennifer Wasley |
| 制作公司 | Zulubot |
| 导演 | Vic Bath |
| 导演 | Dan Cummings |
| 制作公司制片 | Mitch Cappe |
| 制作公司制片 | Sarah Dayus |
| 摄影指导 | Kyle Chappell |
| 剪辑公司 | Zulubot |
| 剪辑师 | Max Lawlor |
| 剪辑师 | Mitch Reed |
| 后期制作 | Zulubot |
| 着色 | Felipe Chaparro |
| 音频工程师 | Dino Cuzzolino |
| 摄影师 | Noah Mroueh |
| Agency | Zulu Alpha Kilo |
| Chief Creative Officer | Zak Mroueh |
| Executive Creative Director | Brian Murray |
| Art Directors | Vic Bath, Michael Romaniuk |
| Copywriters | Dan Cummings, Marco Buchar |
| Design Director | Dejan Djuric |
| Designer | Jackman Chiu |
| Agency Producer | Tim Lynch |
| Account Team | David Tremblay, Samantha Tang, Rob Feightner |
| Client | HomeEquity Bank |
| Clients | Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian, Sonia Gill |
| Media Agency | OMD, iQuanti |
| Media Team | Dwayne Mataseje (OMD), Mitchell Cornelisse (OMD), Justin Lee (iQuanti) |
| PR Agency | Weber Shandwick |
| PR Team | Jacklyn Power, Jennifer Wasley |
| Production House | Zulubot |
| Director | Vic Bath, Dan Cummings |
| Production House Producers | Mitch Cappe, Sarah Dayus |
| Director of Photography | Kyle Chappell |
| Editing Company | Zulubot |
| Editor | Max Lawlor, Mitch Reed |
| Online | Zulubot |
| Colour Grading | Felipe Chaparro |
| Audio Engineer | Dino Cuzzolino |
| Photographer | Noah Mroueh |
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