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Paris, 法国
Serviceplan - "SP 50" by PHNX Awards 2020

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标题SP 50
广告公司
广告战役 Born Integrated
广告主 Serviceplan
品牌 Serviceplan
首次发布日期 2020 / 1
产品 Launch 50 Years Serviceplan communicational Assets: Corporate Design, Logo-Design, Typography-Design
行业领域 广告与传播
剧情简介 2020 - Europe's largest, partner-led agency group celebrates its 50th anniversary. 50 years of creation, innovation, independence. When the agency was founded in 1970, the so called "Serviceplan", that gave the agency its name, represented a visionary approach: integrated, holistic communication solutions. How can the leitmotif of integration become the central theme of the anniversary year, involving 4.317 employees at 24 locations worldwide, partners and friends of the company? At first we created the SP50 anniversary logo - a clear homage to the logo from the 1970s. Distinctive lines and a high degree of recognition are clearly visible. That inspired an idea that brings Serviceplan's "Born integrated" philosophy to life in the form of a unique arrangement. We projected the anniversary logo onto an arrangement of all communication measures for 2020. Thus, each element received its individual share of the whole. Digital representatives for e.g. social media formats, presentation templates and digital company presentation were integrated as well as haptic counterparts: business equipment, agency furniture, employee and customer gifts. The logo itself, scaled down to each object, serves as a springboard to a microsite. Read out digitally, it leads to the history of the installation and the basic idea behind Serviceplan: integrated communication. 1 INSTALLATION 1 YEAR CORPORATE BRANDING 1 PHILOSOPHY: BORN INTEGRATED.
媒体类别 标识
Global Chief Creative Officer // SERVICEPLAN GERMANY Alex Schill
Chairman of the Supervisory Board // SERVICEPLAN GERMANY Dr. Peter Haller
Managing Partner // SERVICEPLAN GERMANY Florian von Hornstein
Global Executive Creative Director // SERVICEPLAN GERMANY Michael Wilk
Innovation Team // SERVICEPLAN GERMANY Dennis Fritz
Innovation Team // SERVICEPLAN GERMANY Anton Reim
General Manager Creation // SERVICEPLAN GERMANY Leif Johannsen
Managing Partner // SERVICEPLAN GERMANY Markus Kremer
Managing Director // Saint Elmo's Berlin Kevin Prösel
Photographer // Freelance Photographer Johann Cohrs
Director // Freelance Director Felix Tonnat
Composer // 2WEI Music Simon Heeger
Designer // Studio Oeding Katrin Oeding
Art Director // Studio Oeding Jana Grabau
Art Director // Studio Oeding Janina Petersen
Digital Artist // Trey Michael Seidler
Art Director // Freelance Art Director Florian Zwinge
Stylist // Freelance Stylist Nina Lemm
Webdesigner // PLAN.NET GERMANY Raul Dück