SM Polis Insurance - "Stay Live. Stay Alive" The Golden Drum Awards 出自 Slovenian Advertising Association (SOZ) - Golden Drum 2018

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标题Stay Live. Stay Alive
BriefPeople in Russia are constantly on their phones while driving, and radio phone-in shows exacerbate this problem. SM Polis Insurance fought against the habit by collaborating with a popular call-in radio show. When a presenter got a call from someone who was driving at, he immediately disconnected the call and broadcast the sound of a car crash. After a moment of scary silence the presenter revealed it was not a real crash and explained the danger of using phones while driving.
广告战役 Stay Live. Stay Alive
广告主 SM Polis Insurance
品牌 SM Polis Insurance

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Posted1月 2018
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