Contact Information

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
加拿大
电话: 403 262 3006
电子邮箱:

Dianne Wilkins

Dianne Wilkins

Chair
Chris Gokiert

Chris Gokiert

Chief Executive Officer
Grant Owens

Grant Owens

Chief Strategy Officer
Lee Tamkee

Lee Tamkee

Chief Financial Officer
John McLaughlin

John McLaughlin

Chief Operating Officer
Diane Heun

Diane Heun

Executive Vice President, Business Development

Basic Info

核心能力: 广告/全方位服务/整合传播, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, Web Design, 营销/创意服务, Experiential, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 媒介购买/企划, Design, 视觉/声音识别, Branding/Celebrity endorsement, 战略与策划

成立年份: 1996

员工: 1500

奖项: 27

创意作品: 45

客户: 16

核心能力: 广告/全方位服务/整合传播, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, Web Design, 营销/创意服务, Experiential, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 媒介购买/企划, Design, 视觉/声音识别, Branding/Celebrity endorsement, 战略与策划

成立年份: 1996

员工: 1500

奖项: 27

创意作品: 45

客户: 16

Critical Mass

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
加拿大
电话: 403 262 3006
电子邮箱:
Dianne Wilkins

Dianne Wilkins

Chair
Chris Gokiert

Chris Gokiert

Chief Executive Officer
Grant Owens

Grant Owens

Chief Strategy Officer
Lee Tamkee

Lee Tamkee

Chief Financial Officer
John McLaughlin

John McLaughlin

Chief Operating Officer
Diane Heun

Diane Heun

Executive Vice President, Business Development

Insights from Critical Mass

May 3, 2017

As a creative technologist at a digital agency, I have a lot of tech-related conversations with brand marketers. These days, a number of conversations turn to the topic of VR: “When will it really make sense for us to start using VR?” “How do VR experiences scale?” And my favorite: “Is it j… 阅读更多


May 1, 2017

A recent article in Ad Age argues that, for some marketers and product developers, AI's buzz-worthiness may be more enticing than the functionality of the tech at hand. The author rehashes a number of complaints from within the industry: machine learning erroneously gets called "AI"; compan… 阅读更多


December 14, 2016

Omnicom digital agency Critical Mass has bought a minority stake in Prolific Interactive, a Brooklyn-based mobile design and strategy agency that develops apps for clients like American Express, Saks Fifth Avenue, SoulCycle, David's Bridal and Sephora. Prolific will continue to operate as a… 阅读更多


December 6, 2016

Imagine an implacably vexed grannie. She’s squints over her bifocals at a mobile phone and then hands it to her grandson in desperation and disgust. That’s a common stereotype in our youth-obsessed marketing world. And it doesn’t exist anymore. People over the age of 50 are embracing digital… 阅读更多

December 2, 2016

Unlike every other hot topic from 2016, voice interaction and AI does not bore me. I hope you feel the same, because we’ll be hearing even more about them in 2017. Here’s what we should keep our eyes (and ears) on.  1. Standards emergeAs standards and intuitive features emerge, and digital … 阅读更多