Contact Information

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
加拿大
电话: (+1) 403 262 3006
电子邮箱:

Dianne Wilkins

Dianne Wilkins

Chief Executive Officer
Chris Gokiert

Chris Gokiert

President

电话: (+1) 4035600315

Conor Brady

Conor Brady

Chief Creative Officer
Grant Owens

Grant Owens

Chief Strategy Officer
Lee Tamkee

Lee Tamkee

Chief Financial Officer
John McLaughlin

John McLaughlin

Chief Operating Officer
Diane Heun

Diane Heun

SVP, Business Development

电话: (+1) 508 541 5336

Lisa Penelton

Lisa Penelton

SVP, Strategy

Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 媒介购买/企划, 品牌/产品开发, 战略与策划, 金融, 技术, 在线服务, 企业形象,公益,非盈利, 零售, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1996

员工: 950

奖项: 174

创意作品: 82

客户: 24

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 媒介购买/企划, 品牌/产品开发, 战略与策划, 金融, 技术, 在线服务, 企业形象,公益,非盈利, 零售, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1996

员工: 950

奖项: 174

创意作品: 82

客户: 24

Critical Mass

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
加拿大
电话: (+1) 403 262 3006
电子邮箱:
Dianne Wilkins

Dianne Wilkins

Chief Executive Officer
Chris Gokiert

Chris Gokiert

President

电话: (+1) 4035600315

Conor Brady

Conor Brady

Chief Creative Officer
Grant Owens

Grant Owens

Chief Strategy Officer
Lee Tamkee

Lee Tamkee

Chief Financial Officer
John McLaughlin

John McLaughlin

Chief Operating Officer
Diane Heun

Diane Heun

SVP, Business Development

电话: (+1) 508 541 5336

Lisa Penelton

Lisa Penelton

SVP, Strategy

Infiniti and Critical Mass Are Putting Instagrammers Behind the Wheel of a Q60 Coupe

The immersive experience is powered by Instagram’s quiz sticker 

Luxury auto brand Infiniti teamed up with global digital experience design agency Critical Mass on an immersive Instagram experience that enables users to feel like they are piloting a Q60 coupe around a racetrack.

Critical Mass used quick reactions, a feature that recently debuted for Instagram’s quiz sticker, to power the experience.

Visitors to the Infiniti USA Instagram account can go to its Highlights section to access the experience.

After selecting a color for their vehicle, they will see a series of quiz questions, each of which asks them to select their next action. Each quiz sticker lasts for a shorter time than the one before it, which Critical Mass said showcases the quick reactions that are necessary in real-life performance driving. 

Infiniti senior manager of global social media Jag Sharma said in a release, “Instagram represents the single biggest opportunity for any premium brand right now. It’s a mass-scale platform that enables us to tell compelling stories, marrying up interactivity with the brand and laddering down to the product. Partnering with Critical Mass has allowed us to stay on point when it comes to unleashing the full potential of breakthrough platform features. This content has gone out globally across our regions, being especially well received by the U.S., our largest region.”

Critical Mass creative director Ken Hurd and senior copywriter Stefan Smith added, “What excited us most was the opportunity to take a relatively new tool like the Instagram quiz sticker and do something entirely unexpected with it.”

Hurd said, “Racing is a bit like a quiz, as it turns out. You’ve got to make some quick decisions and they keep coming at you,” and Smith added, “Fortunately, by creating a racing simulator out of an Instagram quiz, wrong answers don’t stop the fun—you learn from it and get ready for the next turn.” 

Read more here https://www.adweek.com/digital/infiniti-and-critical-mass-are-putting-instagrammers-behind-the-wheel-of-a-q60-coupe/