Contact Information

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
加拿大
电话: (+1) 403 262 3006
电子邮箱:

Dianne Wilkins

Dianne Wilkins

Chief Executive Officer
Chris Gokiert

Chris Gokiert

President

电话: (+1) 4035600315

Conor Brady

Conor Brady

Chief Creative Officer
Grant Owens

Grant Owens

Chief Strategy Officer
Lee Tamkee

Lee Tamkee

Chief Financial Officer
John McLaughlin

John McLaughlin

Chief Operating Officer
Diane Heun

Diane Heun

Executive Vice President, Business Development

电话: (+1) 508 541 5336

Lisa Penelton

Lisa Penelton

Executive Vice President, Strategy

Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, Web Design, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 媒介购买/企划, 品牌/产品开发, 战略与策划, 保健, 金融, 技术, 在线服务, B to B, 企业形象,公益,非盈利, 零售, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1996

员工: 950

奖项: 177

创意作品: 91

客户: 22

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, Web Design, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 媒介购买/企划, 品牌/产品开发, 战略与策划, 保健, 金融, 技术, 在线服务, B to B, 企业形象,公益,非盈利, 零售, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1996

员工: 950

奖项: 177

创意作品: 91

客户: 22

Critical Mass

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
加拿大
电话: (+1) 403 262 3006
电子邮箱:
Dianne Wilkins

Dianne Wilkins

Chief Executive Officer
Chris Gokiert

Chris Gokiert

President

电话: (+1) 4035600315

Conor Brady

Conor Brady

Chief Creative Officer
Grant Owens

Grant Owens

Chief Strategy Officer
Lee Tamkee

Lee Tamkee

Chief Financial Officer
John McLaughlin

John McLaughlin

Chief Operating Officer
Diane Heun

Diane Heun

Executive Vice President, Business Development

电话: (+1) 508 541 5336

Lisa Penelton

Lisa Penelton

Executive Vice President, Strategy

Four Ways To Focus On Your Growth Philosophy In 2018

For just about everyone, 2017 was a tumultuous year. But, right on schedule, a new year has arrived and with it a chance to look both backward and forward.

The very phrase “backward and forward” probably brings to mind the yearly ritual of recapping and prognosticating. We all end up doing it. Regardless of your industry, companies have investors, shareholders or parent companies that demand end-of-year results and next year’s forecasts. Privately, we look at our own lives, from finances to fitness goals, and try to get a sense of where we’ve fallen short and what we can do to improve.

Right about now, most of us will go through these various forms of self-reckoning, both as individuals and members of organizations. And driving our sense of urgency will probably be a single idea -- something like “improvement” or “closing a deal” or “acquiring a skill.” At the end of the day, we all want growth. And why not? Growth is invaluable. We’ve all read articles (or completed entire university degrees) about how to attain it. Trends to watch, market movements to capitalize on and technologies to harness -- all of it is vital.

But what about a growth philosophy? Not so much how or how much you’ll grow, but what kind of organization you’ll grow into?

At our agency, Critical Mass, we’re going to be focused on growth in 2018. And, lucky for us, 2017 has set us up for success where growth is concerned. We brought in some fantastic new clients and deepened the scope of the capabilities and services we offer. Growth in the coming year is a matter of doubling down on the momentum we’ve built. But, in our view, it’s also an opportunity to think about what it means to grow well.

So what follows are a few salient points from next year’s plan. Not a by-the-numbers spreadsheet, just a few aspects of our growth philosophy -- things that, we believe, can make creative agencies great places to work and great partners for brands to work with.

Letting Diversity Thrive

There’s no question that diverse teams perform better than homogenous ones (McKinsey calls this phenomenon the “diversity dividend”). We’ve spent years building diverse teams here at Critical Mass, but we’ve also bred a culture of inclusion, which is slightly different than diversity. By creating a culture of open-mindedness and respect for other viewpoints, we’ve created an environment where diverse teams thrive because their voices and ideas have a chance to thrive as well.