Critical Mass

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
加拿大

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People spend a lot of time online before buying a car, looking for the best options, comparing and checking information. But nothing can be compared to a real test-drive. To introduce the new Nissan Rogue compact, the agency Critical Mass has used Google Maps and Street View technology to create a new digital cinematic experience. The Detour website enables you to make your daily commute in a new original way driving and even flying with the Nissan Rogue creating interest, awareness and engagement for real test drives and for the crossover

Nissan - "The Detour"

Critical Mass

Critical Mass Calgary, 加拿大

14431

品牌: Nissan
国家: 美国

广告主: Nissan Motor Corp.

标题	The Detour
广告公司	Critical Mass
广告战役	The Detour
广告主	Nissan Motor Corp.
品牌	Nissan
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Posted	8月 2014
产品	仅限订阅者
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结果	仅限订阅者
媒体类别	互动
长度	79 seconds
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Dianne Wilkins

Chair

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Chris Gokiert

Chief Executive Officer

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Grant Owens

Chief Strategy Officer

Lee Tamkee

Chief Financial Officer

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John McLaughlin

Chief Operating Officer

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Diane Heun

Executive Vice President, Business Development

Basic Info

成立年份: 1996

员工: 1500

奖项: 27

创意作品: 45

客户: 16

成立年份: 1996

员工: 1500

奖项: 27

创意作品: 45

客户: 16

Critical Mass

Dianne Wilkins

Chair

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Chris Gokiert

Chief Executive Officer

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Grant Owens

Chief Strategy Officer

Lee Tamkee

Chief Financial Officer

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John McLaughlin

Chief Operating Officer

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Diane Heun

Executive Vice President, Business Development

Virtual Drive

Nissan - "The Detour"

Critical Mass Calgary, 加拿大

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