| 标题 | The Unequal Dinner |
| 广告公司 | BLKJ Havas |
| 广告战役 | The Unequal Dinner |
| 广告主 | Reckitt Benckiser |
| 品牌 | Durex |
| 首次发布日期 | 2022 |
| 行业领域 | 避孕与怀孕测试 |
| 剧情简介 | 42% of sexually active young Malaysian adults are not comfortable talking to their partners about their sexual needs, which explains why couples do not come out of sexual encounters equally satisfied. Unfortunately, conversations around sex in our culture continues to be swept under the rug which leads to partners comparing real-world sex lives to what is seen in pop culture, leaving them uncertain about their own sexual skillset. To challenge this mindset, Durex – the number one condom brand in the world – has launched A-Z of Pleasure, a game for two that encourages intimacy through honest conversation, while getting temperatures rising, even before entering the bedroom. As part of the #ComeTogether campaign, Durex seeks to get young adults talking about sex and pleasure without the shame. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 市场 | 英国 |
| Chief Executive Officer (CEO) | Rowena Bhagchandani |
| General Manager | Fiona Huang |
| 创意合伙人 | Joji Jacob |
| 创意合伙人 | Lester Lee |
| Strategist | Skanda Lokeshwaran |
| 创意总监 | Guilherme Machado |
| 创意总监 | Khalid Osman |
| 创意总监 | Trong Ronakiat |
| 广告公司制片 | K Cheng |
| 客户总监 | Vanessa Aguirre Tan |
| Account Manager | Isabelle Cheo |
| 广告公司制片 | Priscilla Low |
| Planner | Arti Batavia |
| 客户经理 | Elizabeth Cai |
| Senior Copywriter | Denise Cheong |
| Senior Art Director | Sunny Chuang |