标题 | Can Not Wait |
广告公司 | Havas China |
广告战役 | Can Not Wait |
广告主 | CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION |
品牌 | CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION |
首次发布日期 | 2016 / 12 |
行业领域 | 机构/公益组织/非盈利组织 |
哲学 | People like to watch movies at cinema, especially young people. At Cathay Cinema Shanghai, we delayed the movie without the audience’s notice. 15 minutes passed, people became anxious because of waiting for film. At this time we played our video. It showed the real patients who were waiting for organ donation anxiously like this every day. No one can wait any more. When audiences experienced the feeling of waiting, they could easily sign up to become organ donors. This video was played in this way in different cinemas. |
结果 | After the movie, they could directly sign up to be organ donors. |
媒体类别 | 电视 |
长度 | |
首席创意官 | Ben Sun |
执行创意总监 | Shangyong Yang |
创意总监 | Jack Xuan |
文案 | Kiddy Wang |
文案 | Emily Liu |
美术指导 | Lyon Liao |
美术指导 | Hanmin Ming |
美术指导 | Will Yang |
美术指导 | Roc Wong |
Director | Jinyu Li |
Producer Director | Koko Huang |
Producer Director | Coco Dai |
摄影指导 | Pingyi Fang |
摄像师 | Suqiang Zhang |
摄像师 | Bolin Li |
Producer | Zhenghua Wong |
Producer | Xuefeng Sun |
Producer | CC Wang |
Producer | Bobby Yang |
Assistant Director | Marshal Chen |
剪辑师 | Fang Wang |
Assistant Director | Stephen Mark |
Lighting | Chang Ching Chung |
Lighting | Huaisuo Zhao |