标题Can Not Wait
广告公司
广告战役 Can Not Wait
广告主 CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION
品牌 CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION
首次发布日期 2016 / 12
行业领域 机构/公益组织/非盈利组织
哲学 People like to watch movies at cinema, especially young people. At Cathay Cinema Shanghai, we delayed the movie without the audience’s notice. 15 minutes passed, people became anxious because of waiting for film. At this time we played our video. It showed the real patients who were waiting for organ donation anxiously like this every day. No one can wait any more. When audiences experienced the feeling of waiting, they could easily sign up to become organ donors. This video was played in this way in different cinemas.
结果 After the movie, they could directly sign up to be organ donors.
媒体类别 电视
长度
首席创意官
执行创意总监
创意总监
文案
文案
美术指导
美术指导
美术指导
美术指导
Director
Producer Director
Producer Director
摄影指导
摄像师
摄像师
Producer
Producer
Producer
Producer
Assistant Director
剪辑师
Assistant Director
Lighting
Lighting

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