标题Crunchy song by HrusTeam
广告公司
广告战役 Crunchy song by HrusTeam
广告主 PepsiCo Ukraine
品牌 HrusTEAM
首次发布日期
行业领域 薯条、薯片和薄脆饼干
剧情简介 To develop digital communication that will create crunches special consumption situations on the fun territory, and become relevant for 13-17 years old audience To Involve bloggers to create the most native brand content, revealing the fun crunch territory with the HrusTEAM brand. To use a new platform to teach Zoomers – TikTok. 
哲学 1 WAVE.
The explosive wave of the project was an original track specially created for HrusTEAM,based on the authentic brand's crunch..Blogger Murafa was the first to post the track and video and challenged the other bloggersto show what it is like to crackle HrusTEAM in non-trivial, fun situations: on the date withthe girl's parents, on the roof with the great city view, riding a skateboard and others.
2 WAVE.
The campaign was so successful that it broke the boundaries of Instagram and got to TikTok.The track got a fresh crunchy remix that met all TikTok trends.HrusTEAM's friends – 12 TikTok bloggers – used the track for the videos to launch thechallenge, showing how happy they are that summer starts after a long lockdown. 
问题 Crunches brand HrusTEAM always looks for the nonstandard tools and formats of communication with the new generation – Zoomers. 
结果 As the result we got unique crunchy ASMR track from Anton Murafa, TikTok remix from Vlad Sheriff, hundreds of users and bloggers music content. The track went viral and users were already crunching not only with HrusTEAM, but with a lot of other stuff, promoting brand`s sound.
媒体类别 互动
长度
文案
创意总监
Influencer Manager
美术指导
设计师

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