标题 | Bring On Winter |
广告公司 | Host Havas |
广告战役 | Bring On Winter |
广告主 | Air New Zealand ANZ |
品牌 | Air New Zealand |
首次发布日期 | 2019 / 5 |
行业领域 | 航空公司、机场、铁路、公交、渡轮和邮轮运输 |
剧情简介 | Famous author George RR Martin was suffering from a famous case of writer’s block. After the conclusion of the TV show, fans were frantic to read his next Game of Thrones book. Problem was, between media obligations, red carpet interviews and constant pressure from fans, Martin was five years overdue, and refused to even give a deadline. So, Air New Zealand created a campaign offering George a free work-cation to New Zealand, using our inspiring country at the bottom of the world to get away from life’s pressures and finish his book. Two days later, George shared the campaign with his millions of fans. He even gave Air New Zealand permission to imprison him in their beautiful homeland if he didn’t have the next book finished by July 2020. The world finally got its release date, and Air New Zealand got the world’s attention. |
媒体类别 | 社交媒体 |
长度 | |
执行创意总监 | Jon Austin |
创意总监 | Matt Ennis |
创意总监 | Josie Burns |
Broadcast Producer | Stephanie Cameron |
数字制片 | Olivier Boulbain |
Senior Planner | Phil Pickering |
Head of Design | Nic Adamovich |
设计师 | Michael Macgregor |
Senior Digital Design | Adam Przybylski |
Technical Lead | Yoann Bernex |
Senior Front End Developer | Melanie Devonshire |
Managing Partner | Ant Moore |
Senior Account Director | Laura Mahony |
Senior Account Manager | Catherine Duff |
General Manager Global Brand and Content Marketing | Jodi Williams |
Senior Manager Brand Marketing | Erica Beagley |
Senior Manager Commercial & Strategic Projects | Pip Erikson |
Brand Marketing Manager | Grace Blewitt |
Social Media Manager | Maria Hahn |
Social Media Specialist | Tara Ryan |