标题Bring On Winter
广告公司
广告战役 Bring On Winter
广告主 Air New Zealand ANZ
品牌 Air New Zealand
首次发布日期 2019 / 5
行业领域 航空公司、机场、铁路、公交、渡轮和邮轮运输
剧情简介 Famous author George RR Martin was suffering from a famous case of writer’s block. After the conclusion of the TV show, fans were frantic to read his next Game of Thrones book. Problem was, between media obligations, red carpet interviews and constant pressure from fans, Martin was five years overdue, and refused to even give a deadline. So, Air New Zealand created a campaign offering George a free work-cation to New Zealand, using our inspiring country at the bottom of the world to get away from life’s pressures and finish his book. Two days later, George shared the campaign with his millions of fans. He even gave Air New Zealand permission to imprison him in their beautiful homeland if he didn’t have the next book finished by July 2020. The world finally got its release date, and Air New Zealand got the world’s attention.
媒体类别 社交媒体
长度
执行创意总监
创意总监
创意总监
Broadcast Producer
数字制片
Senior Planner
Head of Design
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Senior Digital Design
Technical Lead
Senior Front End Developer
Managing Partner
Senior Account Director
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General Manager Global Brand and Content Marketing
Senior Manager Brand Marketing
Senior Manager Commercial & Strategic Projects
Brand Marketing Manager
Social Media Manager
Social Media Specialist

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