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| 标题 | Lego News Rebuilt |
| 广告公司 | Havas Middle East |
| 广告战役 | Lego News Rebuilt |
| 广告主 | LEGO |
| 品牌 | LEGO |
| Posted | 4月 2021 |
| 行业领域 | 玩具与游戏 |
| 剧情简介 | On 23rd September 2020, Saudi National Day, LEGO celebrated the potential of the kingdom by showcasing the true potential of the little bricks. As soon as one of the Kingdom's largest news publications released its National Day edition, a special team rebuilt every single photograph, article, visual element and even every ad completely out of LEGO. These creations were captured, edited and printed to create LEGO's very own National Day newspaper. Featuring all the same news, just rebuilt. The newspaper hit newsstands across Saudi Arabia and sold out. All within a matter of hours. Within hours of its release, the newspaper became the news of the day. Featured by other publications, radio shows and websites across the country. By showcasing the potential of the little bricks, LEGO celebrated the potential of the entire kingdom |
| 媒体类别 | 案例研究 |
| 长度 |